Double Tree Grand Junctionhttp://www.doubletreegrandjunction.com/
Client Since: 2011
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The DoubleTree by Hilton Hotel Grand Junction is a 273 room hotel located in the city of Grand Junction, CO. The property is ideal for families and couples vacationing in the western Colorado Rockies, and also for business travelers coming to the area for meetings. The branded property was searching for a marketing partner to boost online efforts, and support the already in place Hilton marketing platform.
Specifically, they sought more search engine real-estate with a new independent website and marketing. They also wanted to reach corporate travelers and businesses looking for meeting space. Ultimately, the website and search engine optimization (SEO) would find, engage and convert more targeted travel shoppers, significantly increasing the property’s revenue.
- Directed 65% of visitors to the website through SEO in 2012
- Website ranks on Google and Bing first page search results for 71 targeted keyword phrases
- Over 25% of total website visitors visit the Booking Engine
- An estimated 10% of total website visitors are making reservations