Success Story

Hilton Garden Inn Denver Downtown

www.hgidenverdowntown.com
Client Since: 2010

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Situational Analysis

Hilton Garden Inn Denver Downtown is a 221 room hotel located in the heart of downtown Denver, Colorado. The property offers outstanding views of the Mile High City set against a backdrop of the Rocky Mountains and has all the amenities and service one would expect from a Hilton hotel. It's most popular with business travelers, but also captivates plenty of leisure guests.

The hotel needed an independent website that lives up to Hilton brand standards, supports the already in place corporate marketing efforts, and best displays the property and surrounding area to travel shoppers. The ultimate goal was to deliver more traffic to the brand booking engine and increase reservations.

Approach

Vizergy carefully built a unique, custom site that fits the Hilton Garden Inn Denver Downtown and its eclectic area of Denver.  It follows brand standards and has simple navigation, professional copy and imagery and strong search engine optimization. The site quickly delivered a boost for the hotel's online marketing.

Results

  • Attracted nearly 80,000 visitors since going live
  • 37% increase in web visits in Q1 compared to Q2
  • 77% of customers delivered to the booking engine were directed via SEO
  • Website ranks on Google and Bing first page results for 48 targeted keyword phrases

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