Success Story
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Situational Analysis
Hilton Garden Inn Denver Downtown is a 221 room hotel located in the heart of downtown Denver, Colorado. The property offers outstanding views of the Mile High City set against a backdrop of the Rocky Mountains and has all the amenities and service one would expect from a Hilton hotel. It's most popular with business travelers, but also captivates plenty of leisure guests.
The hotel needed an independent website that lives up to Hilton brand standards, supports the already in place corporate marketing efforts, and best displays the property and surrounding area to travel shoppers. The ultimate goal was to deliver more traffic to the brand booking engine and increase reservations.
Approach
Vizergy carefully built a unique, custom site that fits the Hilton Garden Inn Denver Downtown and its eclectic area of Denver. It follows brand standards and has simple navigation, professional copy and imagery and strong search engine optimization. The site quickly delivered a boost for the hotel's online marketing.
Results
- Attracted nearly 80,000 visitors since going live in May 2010
- 37% increase in web visits in Q1 2011 compared to Q2
- 77% of customers delivered to the booking engine in 2011 were directed via SEO
- Website ranks on Google and Bing first page results for 48 targeted keyword phrases
