Success Story

Holiday Inn Boston Somerville

www.hi-boston-somerville.com
Client Since: 2011

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Situational Analysis

Located near downtown Boston, Holiday Inn Boston Somerville has the facilities to accommodate most stays, ranging from family vacations to business trips. Popular amenities include a fully operational fitness center with indoor pool, complimentary Wi-Fi, parking and shuttles. The hotel is just minutes from the TD Garden, museums and large corporate offices.

The hotel lacked a website to grab the attention it deserved. The property needed a new, independent site that fits brand standards and showcases to shoppers the modern hotel and numerous local attractions. The goal was to supplement brand marketing with an independent site that finds, engages and directs travel shoppers to the brand booking engine, ultimately, increasing revenue.

Approach

Vizergy created a custom website to heighten the hotel's online visibility and drive direct reservations. The site showcases the Holiday Inn brand, unique services and proximity to neighboring attractions such as professional sports, entertainment venues and museums. Vizergy's team optimized the site for search engines, allowing it to rank well on Google and Bing. From just March through June of 2011, the hotel saw instant results.

Results

  • Website has seen over 20,000 visitors in first year live
  • 24% of total website visitors were referred through search engines
  • Over 3,500 travel shoppers were delivered to the brand booking engine with 41% arriving through PPC ads
  • 21 keywords rank number one in Google or Bing search results

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