Success Story

Hotel Breakwater South Beach

www.breakwatersouthbeach.com
Client Since: 2010

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Hotel Breakwater South Beach, an upscale independent boutique resort in the heart of Miami's South Beach, has over 100 richly appointed rooms. The rooms include the latest amenities, including ipod docking stations, private terraces and imported marble floors. The hotel wanted to enhance their online presence with a website design that fits their property. 

Business Needs

The property needed a site that sells their location, luxuries and hip, contemporary feel. The South Beach lifestyle is unique, and the property fits that uniqueness. However, the last piece was having a website that conveys that image to travel shoppers and drives bookings.

Approach

Vizergy's team communicated with Breakwater, did extensive homework on the area and designed a fully optimized site that brings the luxurious, hip image of the property directly to travel shoppers. An intuitive navigation allows visitors to quickly learn about the property and area, from room amenities to nightlife. Overall, the design "feels" like South Beach.

Results

  • Site produced over $466,000 in revenue in 2011
  • 60% of revenue in 2011 was attributed to SEO
  • More than 97,000 visitors to the site in 2011
  • 20% of customers delivered to the booking engine arrived via PPC advertising
  • 32 keywords appear in first page search results

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