Success Story
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The Hotel Maritime Plaza is an elegantly appointed independent hotel in the center of downtown Montreal. The 210 room property, part of Tidan Hotels, is close to dining and shopping and other downtown attractions such as the Bell Centre, Underground City in Montreal, and the Montreal Museum of Fine Arts.
Business Needs
The hotel, along with the entire Tidan collection, was searching for an Internet marketing partner to enhance online marketing. Specifically, they sought improved search engine rankings and Website traffic, a user-friendly booking process, and a serious boost in direct online revenue.
Approach
Vizergy proposed a custom website from it's award-winning in-house design team, that includes search engine optimization, pay-per-click advertising, professional copy and images and social media integration. The Maritime site would also be a part of Tidan's portal website.
Results
- Website produced more than $2.3 million in revenue in just over three years
- 49% of total revenue in 2011 attributed to SEO
- Website saw more than 30,500 visitors in Q1 2012 and is on pace to exceed visitor totals from 2009, 2010, and 2011
- In 2010, the site had over 100,000 visitors, and is on pace to break that number in 2011
- Website ranks on Google or Bing first page search results for nine targeted keyword phrases
