Success Story
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Situational Analysis
Lake Buena Vista Resort Village and Spa Hotel is located in the metropolitan Orlando area in close proximity to Walt Disney World. The property offers fully-furnished, luxury condominium-style suites and all the amenities a family could need.
The diverse property and its parent company Sky Hotels and Resorts were searching for an Internet marketing partner to help increase direct traffic and revenue. Being part of a hypercompetitive market like Orlando, the resort village and spa hotel felt they needed to more compete more agressively online. They wanted a website that acted as a 24/7 sales tool to boost reservations from vacationing families.
Approach
VIZERGY built a search engine optimized custom website for the property that is part of Sky's portal site. The site has professional copy and photos, a detailed Orlando area guide and the easy to use SECURE-RES booking engine. In 2010, and the first half of 2011, the website generated stellar online results - elevating the property above the competition.
Results
- Website has produced nearly $5.8 million in revenue over the last two years
- SEO accounted for 57% of revenue in Q1 2012
- 27 targeted keyword phrases appear in first page search results
- 2011 ROI = 95:1
