Success Story

Lions Gate Hotel & Conference Center

www.lionsgatehotel.com
Client Since: 2010

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Lions Gate Hotel and Conference Center, an independent California property located just outside of Sacramento, features historic charm alongside modern accommodations and versatile meeting and event spaces. The property hosts various types of events throughout the year, from weddings to business conferences, and provides both conveniences and comforts that produce loyal guests.

Business Needs

Lions Gate Hotel partnered with Vizergy in order to focus online marketing efforts on increasing business within several key target markets, including: wedding groups, corporate groups, and transient business.

Approach

Vizergy created a custom website reflecting the classic, modern atmosphere of the property, as well as implementing unique navigation to highlight and drive group, wedding and transient business to the hotel and conference facilities. By focusing more attention on the Meetings RFP form, we made it easier for interested parties to access relevant and helpful information about the property’s various venues and meeting spaces. Unique wedding CTAs helped differentiate and drive traffic to an additional RFP form specifically tailored to weddings (made accessible only through the wedding pages of the site) to efficiently deliver the most relevant and targeted traffic to the appropriate event planning contacts. Since launching the Lions Gate website in 2010, we have also worked with the property to increase visibility through paid, natural and local search efforts.

Results

  • 1500% increase in RFPs
  • Q1 2012 experienced 20% increase in traffic over previous year
  • 6.4% increase in qualified traffic delivered to the booking engine in Q1 2012
  • 38% of total visits YTD in 2012 arrived through natural search (SEO)
  • PPC advertising contributed to 23% of traffic in 2012

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