Oxford Hotel Bendwww.oxfordhotelbend.com
Client Since: 2010
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The Oxford Hotel Bend is a charming hotel in the hip town of Bend, Oregon, sitting right alongside the Cascade Mountains. The 59 room boutique property is close to dining, shopping, and outdoor activities such as hiking, fishing, and golf. It's the ideal property for eco-conscious travelers.
The hotel wanted to enhance online marketing. Specifically, they sought strong search engine optimization on a modern website that has professional photos and copy, user-friendly navigation, and information on the uniqueness of the property and surrounding area - all designed to increase online revenue.
Vizergy's team built a custom site that focuses on the property, the town of Bend and nearby outdoor attractions. The search engine optimized site blends the property's luxurious amenities, Bend attractions and the outdoor adventure of the area in one sleek site. This appeals directly to the target of hip, eco-conscious travelers.
- Website has produced over $1.1 million in revenue since 2010
- The site received over 90,000 visitors and more than 288,000 page views in 2011
- 61 keywords appear in first page search results
- 14 keyword phrases hold the first place spot in search results
- 2010 ROI = 24:1
- 2011 ROI = 58:1