Success Story

Pacifica Hotel Company
Client Since: 2004

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Pacifica Hotel Company, based in Santa Barbara, California, is a leading hotel management company that has consistently been recognized as one of Hotel Business magazine’s Top 10 Hotel Management Companies in the U.S.  With over 20 branded and independent hotels located in California, Florida and Hawaii, each Pacifica property offers thoughtful amenities to please both business and leisure guests.

Business Needs

  • Increase revenue from existing portal website
  • Maintain consistency in property occupancy levels throughout year
  • Manage digital presence of multiple properties with single cohesive solution


After research and evaluation of markets, Vizergy recommended a variety of products and services to help Pacifica achieve their desired goals, including:

  • Effective SEO Strategy and PPC Campaigns – Beneficial in finding and driving relevant traffic and increasing bookings at each of their several properties
  • Multi-property Booking Engine – Facilitation of a seamless and easy travel shopping experience for Pacifica guests from beginning to end
  • Analytics Integration – Opportunity to track important digital details helpful in determining and developing future marketing campaigns
  • Content Management System – One-stop solution for managing and tracking changes and results over the multiple websites and individual marketing initiatives


  • 13 individual websites, including corporate portal site, generated nearly $6 million in revenue in the first half of the year
  • 46% of website revenue attributed to SEO
  • 855,480 visitors to the site from January to June
  • Over 38,000 bookings processed during first six months
  • 11% of bookings arrived via PPC ads
  • ROI = 27:1

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