The Phoenix Place Hotel & Suiteswww.phoenixplacehotel.com
Client Since: 2011
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The Phoenix Place Hotel & Suites is an independent 160 room hotel located near downtown Phoenix, Arizona, in close proximity to the International airport, as well the entertainment and dining in downtown. The property caters to both business and leisure travelers and is where "comfort and convenience meet in a resort-like atmosphere."
The newly independent property (formerly under a Radisson flag) wanted to enhance online exposure to travel shoppers and have better real-estate in searches, ultimately increasing direct online revenue.
Vizergy created a website that links directly to the brand booking engine and focuses on the new renovation, the large amount of meeting and event space, social media integration, and the local area. Professionally written and search engine optimized content is accompanied by high-end photography and pay-per-click advertising.
- PPC advertising made up 25% of total bookings and 24% of total revenue
- Website ranks on Google or Bing first page search results for 58 targeted keyword phrases
- 15 keywords hold the first place spot in search results