Measure Online Marketing Via Inbound Calls
Your property's Internet marketing is not only generating traffic and reservations online, but also generating phone calls and reservations at the front desk. Considering the time and money invested in online marketing, you should be able to track where every guest comes from. Vizergy Phone Tracking allows you to do just that, and much more.
What is Vizergy Phone Tracking?
Vizergy Phone Tracking seamlessly embeds a unique phone number on your hotel's website, allowing the program to track all incoming calls generated from your site. You can also attach unique numbers to campaigns and advertisements to see how much phone traffic they generate. Beyond the quantity and times of calls from your website and other sources, the system can also record calls and store them in a database accessed via the My Web World client platform.
How it Benefits Your Property
First and foremost, Vizergy Phone Tracking allows you to measure your online marketing production beyond primary Web analytics such as visitors, clicks and reservations. This provides you more holistic data. Second, the call volume figures allow you to determine when the busiest periods are, so that you can staff appropriately (you can also get instant notification when calls go unanswered). Lastly, with the recording feature, you can go back and listen to calls to ensure that your staff handles them appropriately. Are they politely answering the callers' questions? Are they aware of current specials and selling your property and location?