Success Story

Plantation Suites & Conference Center

www.plantationsuites.com
Client Since: 2010

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Featuring 50 guest suites and two condominiums, plus 1,500 square feet of meeting space, Plantation Suites and Conference Center is an ideal vacation property located in a relaxed beachfront community best known for world-class fishing and scenic beaches. In close proximity to Corpus Christi, Plantation Suites is ideally situated near a national seashore, state parks, museums, and various dining options that meet any traveler’s tastes.

Business Needs

The hotel sought an Internet marketing partner to boost current marketing efforts. Specifically, they wanted a website that better portrayed the look and feel of their property, while also seeking help to improve search engine rankings and incoming site traffic with the ultimate goal of increasing online bookings and revenue.

Approach

Vizergy focused marketing efforts on exceeding the property’s needs and delivered an engaging custom website and mobile site to reach targeted travel shoppers. In order to increase site traffic and improve search engine rankings, we worked with Plantation Suites to develop robust SEO and PPC campaigns to draw guests in via keywords most relevant to the property and its location.

Results

  • Over 42,900 visitors and roughly 170,000 page views in first 8 months live
  • Roughly 60% of customers delivered to the property’s booking engine came directly from SEO
  • First place ranking on search engines for 18 keywords
  • 48 keywords appear in first page search results

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