Success Story

Planters Inn

www.plantersinn.com
Client Since: 2011

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Planters Inn is a luxury boutique hotel located in the charming historic district of Charleston, South Carolina.  The property is the epitome of southern hospitality, from the architecture, to the amenities, to the staff’s service.  The hotel offers the upscale Peninsula Grill restaurant, which has been named “Charleston’s Best Restaurant” for nine years running, and is just a walk away from local attractions and sightseeing opportunities.  The hotel is also a member of the prestigious Relais & Chateaux, which is a collection of the most beautiful hotels and restaurants around the world.

Business Needs

Planters Inn, now a long time Vizergy client, sought a more powerful online presence that truly showcases their property, sells its uniqueness, and engages guests, all with a goal of driving reservations.

Approach

With the plethora of competition in Charleston, it was vital to focus on search marketing for a website that distinguishes the boutique hotel from the competition. Vizergy proposed a custom site with professional copy and images designed by the in-house design team with search engine optimization and pay-per-click ads from the Google Certified team, an easy to use booking engine that upsells packages and room types and social media engagement - all with the goal of producing at least a 10:1 ROI initially and 20:1 ROI later.

Results

  • Website produced roughly $600,000 in revenue in Q1 2012
  • The site currently produces $11.14 per visitor, up from $8.53 in 2011
  • Website witnessed nearly 180,000 visitors in 2011
  • 45% of visitors arrived through natural search results
  • 2010 ROI = 41:1
  • 2011 ROI = 54:1

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