Reporting Capabilities

We understand the importance of a strong reporting platform that allows hotel management to see at a glance results and key components of their online marketing efforts.  That’s why we’ve created a custom, hospitality-specific reporting platform that gives you the insights needed to track, respond and optimize your digital marketing efforts. 

VIZERGY stands behind a transparent solution, with real-time reporting available 24 hours a day, enabling the property to:

• Compare month over month and year over year
• At a glance, view visits, % of visits per marketing source, customers delivered to your booking engines as well as revenue*, revenue per visit* and ADR*
• View top 30 keywords specifics
• Monitor RFPs delivered though website
• Review referrer details including social media contributions
• Paid Search detailed information to include Impressions, Clicks, Cost Per Click, Return on Ad Spend, as well as direct and assisted Pay Per Click information
• Dig deeper with detailed Analytics Webtrends Reports, revealing key insights for additional marketing opportunities

* Dependent upon availability to add reservation tracking link to website

 

Custom Reporting Examples

Webtrends Reporting Examples

Month over month visitors detail

Single month content detail