Success Story
More Success Stories
Situational Analysis
The Sheraton Roanoke Airport Hotel and Conference Center is a branded 320 room, full-service hotel in Roanoke, Virginia, at the foot of the beautiful Blue Ridge Mountains. The hotel recently underwent a full renovation and features extensive meeting and event spaces, luxurious rooms, as well as new amenities.
The hotel was searching for a marketing partner to boost online efforts and supplement the Starwood brand efforts that were already in place. Specifically, they sought more search engine visibility, online traffic, and bookings from an independent website that fit brand standards and directs visitors to the Sheraton corporate booking engine.
Approach
VIZERGY built a website that links directly to the brand booking engine and focuses on the new renovation, the large amount of meeting and event space, social media integration and the local area. Professionally written and search engine optimized content would be accompanied by high-end photography and pay-per-click advertising. In 2011, the site has quickly gained momentum.
Results
- Directed 59% of visitors to the website through SEO in 2011
- Website ranks on Google and Bing first page search results for 45 targeted keyword phrases
- Over 18,000 visitors and 60,000 page views
- Site visits are currently up 14.3% over 2011
- Delivered 23% more customers to the booking engine in the first 3 months of 2012 than in the previous year
