Success Story

Sky Hotels & Resorts

www.staysky.com
Client Since: 2006

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Sky Hotels & Resorts is a group of seven branded and independent properties in the Walt Disney World® region of Orlando, Florida. The diverse group of properties offers luxurious amenities within a close proximity to the Disney parks and other local attractions - ideal hotels for vacationing families.

Business Needs

Sky sought an Internet marketing provider to enhance online efforts for all of its hotels. Specifically, they wanted a dynamic portal website that directs visitors to each property and capitalizes on the local area. They also needed improved search marketing to increase direct online bookings in the popular, yet competitive market.

Approach

Vizergy's design team built a custom portal site that allows visitors to research each hotel and learn about local attractions.  The site showcases the properties' amenities and suites, while focusing on Disney, dining, golf and other attractions in a unique "Resort & Activity Finder."

The site saw staggering results during a down economy in 2010, and realized significant growth in the first half of 2011.

Results

  • Individual property websites collectively produced over $7.6 million in revenue in the last two years
  • More than 10,300 bookings were made online in 2011
  • 64% of those bookings were attributed to SEO
  • 2011 ROI = 23:1
  • 2010 ROI = over 20:1

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