Social Marketing

Be Social, Meet Guests

Build an Engaging Social Presence

A strong social media presence is vital to your property and should be an integrated part of your hotel Internet marketing strategy. Travel planning has been fundamentally changed by social media and mobile marketing. Travel shoppers want to consume, connect, and contribute to companies in new ways with social media. User generated content, like comments and reviews, are increasingly influencing decisions about hotel booking purchases.

Full Social Media Management Includes:

  • Social media planning and consultation with one of our social media experts
  • Optimization and customization of any social page, including Facebook, Twitter, TripAdvisor, Flickr, YouTube
  • Access to our online dashboard for custom tracking, measurement of reservations & conversions, online reputation monitoring and customer review responses
  • Property staff training and education on the latest best practices

Consultation

Social media marketing is changing constantly and requires constant attention to details. It is those details that get missed too often in this ever changing environment and can make the biggest impact. If you are interested in making an impact on your social media efforts today, contact one of our social media experts to discuss your property's goals, target audience, and competitive set and allow one of our social media experts to do a thoughtful analysis of your properties social media presence. From this analysis, our experts will discuss specific recommendations that will best suit your property goals giving you a competitive edge.

Features:
  • Discovery session to uncover property goals
  • Session with Social Media Manager
  • Hotel social media visibility audit
  • Analysis of competition in your space
  • Opportunities and action items per channel

Benefits:
  • Know how you stack up to your competition 
  • Make smarter decisions with your available resources
  • Learn how to improve and increase user engagement
  • Identify new channels worth allocating resources
  • Understand what’s going to create brand advocates
  • Distinguish key metrics to measure success

Optimization

Social Media Optimization includes a dedicated Social Strategist that will review your ongoing social communication, analyze the data inside the social media channel, and provide recommendations based on the agreed goals. This allows your property to focus on the sharing of content and interaction with their fan base, while our team reviews the results and provides direction.

Features:
  • Discovery session to discuss your social media goals
  • Social media visibility audit
  • Analysis of competition in your space
  • Opportunities and action items per channel
  • Session with Social Media Manager to review findings
  • Monitor each sites' analytics and bring forth various opportunities as seen
  • Reports to be included monthly
  • Includes social review during your contracted Account Manager reviews
Benefits:
  • Know how you stack up to your competition
  • Make smarter decisions with your available resources
  • Learn how to improve and increase user engagement
  • Identify new channels worth allocating resources
  • Understand what’s going to create brand advocates
  • Distinguish key metrics to measure success
  • Learn about new and relevant social media updates that can best help you reach your goals

Ready to generate more bookings?

Speak to our team. See a demo. And start driving more revenue now!

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