Social Marketing

A strong social media presence is vital to your property and should be an integrated part of your hotel Internet marketing strategy. Travel planning has been fundamentally changed by social media and mobile marketing. Travel shoppers want to consume, connect, and contribute to companies in new ways with social media leading the way. User generated content, like comments and reviews, are increasingly influencing decisions about hotel booking purchases.

It's important your property participates with a social marketing and consumer review strategy for success.

Advantages include:

• Social media planning and consultation to help establish and grow your social media presence
• Set up or optimization and customization of any social page including, Facebook, Twitter, TripAdvisor, Flickr, YouTube, and more.
• Online reputation monitoring and customer review responses
• Ongoing campaign management
• Easy dashboard access for custom tracking and measurement of reservations and conversions
• Property staff training and education on the latest best practices
• Property blog and RSS feed setup

Facebook Tabs

Facebook tabs - HTML embedded into your brand page - are an excellent way to add content to and optimize your Facebook presence. They provide travel shoppers information with professional copy and powerful imagery and increase direct online bookings via social media.

Reveal Tabs

With reveal tabs, users have a reason to "like" your page and are more likely to do so! Facebook "reveal" technology can grow your fan base and create positive guest experiences and heightened guest engagement and loyalty.

You create a Facebook fan special for users who have not yet liked your page. They land on the tab and see a blurred out version of the content, or missing content, with a visible message indicating that liking the page will reveal your special offer - or the missing content.

Custom or template designs are available.

Reservation Tabs

Facebook reservation tabs bring your hotel's booking engine directly to your Facebook page. Highlight your property's best features through a comprehensive, custom designed reservations page. Travel shoppers can conveniently search for rates, room availabilities, room types and property features without leaving Facebook. Fewer clicks reduce the likelihood of abandonment and raise conversion rates.

The tabs incorporate robust navigation and multiple CTAs, with additional content and features (TripAdvisor reviews, share with a friend functionality, video, etc.)

Custom or template designs are available.