Success Story

Star Island Resort and Club

www.star-island.com
Client Since: 2003

More Success Stories

Star Island Resort and Club—a full service, all-suite, 600 room independent property located in Kissimmee, FL—sits just minutes from some of central Florida’s most popular attractions, making it a convenient and attractive lodging choice for both families and leisure travelers.

Business Needs

  • Drive more targeted traffic to website through paid search
  • Improve occupancy levels during shoulder and low seasons
  • Increase group, wedding, and honeymoon bookings

Approach

Vizergy recommended the following products and services after researching and evaluating the surrounding market:

  • Aggressive PPC Strategy – Valuable tactic for driving relevant traffic and increasing bookings through keywords related to location and demand generators
  • Web & Mobile Site Analytics – Helpful in measuring efficacy of current online marketing initiatives, as well as identifying new opportunities to reach and convert new guests
  • GDS Services – Added exposure on third party sites and with thousands of travel agents worldwide providing additional opportunity to increase revenue
  • Secure-Res Booking Engine – Effective tool for managing inventory, groups and dynamic packaging on-the-fly

Results

  • Over 209,800 visits to the website from January to June
  • About 17,000 visitors to the mobile website during same time
  • Roughly 7% of website reservations attributed to paid search efforts
  • 230% YOY increase in RFPs during first 6 months
  • Lift in ADR by almost $20

Ready to generate more bookings?

Speak to our team. See a demo. And start driving more revenue now!

Get Started