Success Story
More Success Stories
Star Island Resort and Club—a full service, all-suite, 600 room independent property located in Kissimmee, FL—sits just minutes from some of central Florida’s most popular attractions, making it a convenient and attractive lodging choice for both families and leisure travelers.
Business Needs
- Drive more targeted traffic to website through paid search
- Improve occupancy levels during shoulder and low seasons
- Increase group, wedding, and honeymoon bookings
Approach
Vizergy recommended the following products and services after researching and evaluating the surrounding market:
- Aggressive PPC Strategy – Valuable tactic for driving relevant traffic and increasing bookings through keywords related to location and demand generators
- Web & Mobile Site Analytics – Helpful in measuring efficacy of current online marketing initiatives, as well as identifying new opportunities to reach and convert new guests
- GDS Services – Added exposure on third party sites and with thousands of travel agents worldwide providing additional opportunity to increase revenue
- Secure-Res Booking Engine – Effective tool for managing inventory, groups and dynamic packaging on-the-fly
Results
- Over 209,800 visits to the website from January to June
- About 17,000 visitors to the mobile website during same time
- Roughly 7% of website reservations attributed to paid search efforts
- 230% YOY increase in RFPs during first 6 months
- Lift in ADR by almost $20
