Hotel E-mail Marketing Strategies & eCRM Tools to Establish Relationships with Your Customers
Target marketing is among the most cost-efficient ways of building long-term customer loyalty. This is especially true when executed through a powerful VIZERGY® customer-relationship management (CRM) program. VIZERGY engages your customers in strong, personalized and mutually beneficial, interactive relationships that increase conversions and sell efficiently. This easy-to-use platform allows properties to manage their campaigns in-house; or, let our professional marketing specialists handle your hotel marketing plan from beginning to end.
Knowing exactly who your customers and website visitors are is critically important in conceptualizing and designing your target marketing and Internet strategies. At VIZERGY, we help you create a single-view customer database from POS, CRS, call-center and web-channel data.
Deliver your brand to customer inboxes:
- It's Easy to Use! VIZERGY’s platform is made for marketers. No technical skills are needed to create professional, effective e-marketing campaigns
- Dedicated Deliverability Solutions division works with ISPs, customers, and partners to provide the highest possible delivery rates
- Powerful Tracking Capabilities. In-depth, real-time tracking provides a 360-degree view of your campaign's results.
VIZERGY provides unprecedented capabilities in interacting with your customers, including:
- eNewsletters
- Online promotions and sweepstakes
- Reservation-confirmation e-mails
- Pre-arrival e-mails with value adds and upselling
- Post-stay thank you e-mails and comment cards
In the hospitality industry, success is all about making connections with customers. And VIZERGY gives you a strong competitive edge in making the most direct—and profitable—connections possible.
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