Success Story

The Brown Hotel

www.brownhotel.com
Client Since: 2010

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The Brown Hotel is an elegantly appointed, 293-room independent property situated in historic downtown Louisville, Kentucky. Known for distinctive English Renaissance designs and architectural details, the Brown Hotel offers extensive meeting space, as well as many amenities to fit a diverse range of travelers’ needs. The property is centrally located in close proximity to a prominent university, convention center, and international airport, as well as many historic theaters and landmarks in the downtown area.

Business Needs

The Brown came to Vizergy looking for an Internet marketing partner to enhance their digital marketing efforts. They wanted a website (and mobile site) that spoke directly to their specific travel shoppers and honestly reflected the genuine aura of the historic property. They also sought to increase the site’s traffic, improve search engine rankings, and optimize their Facebook presence to better connect with and reward guests.

Approach

We focused on improving the areas outlined by the property. By creating a matching mobile site to complement their custom website, we helped the Brown reach out to potential guests: whether online or on the go. The Brown Hotel has tracked significant traffic through Vizergy's detailed mobile analytics. In order to increase search engine rankings and deliver targeted traffic, strong SEO and PPC strategies were implemented.

Results

  • 53% increase in revenue in the first year
  • Website saw a 50% increase in overall visits year-over-year
  • First place ranking on search engines for 41 keywords
  • 94 keywords appear in first page (top 10) search results
  • 56% of mobile visitors were referred from the main Brown site
  • 37% of mobile visitors were from natural search
  • The Brown’s Facebook page more than doubled the amount of click-throughs to the hotel’s main website

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