"The Best, Best Practice: Digital Benchmarking for Hotels"
Produced by David & John Atkins, Co-founders and Principals of Digital DNA Infusion, LLC ("Digital DNA Infusion")
A common question we hear from many hoteliers and their various ownership/management groups is “How do we compare to other businesses our size when it comes to “Digital”? Although there are unique metrics that only travel & hospitality businesses care about, benchmarking against a competitive set is common quest for leadership teams across every industry.
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