Engage Travel Shoppers On the Go
Mobile ready websites are no longer emerging trends in the travel industry. They are now a force to stay and have forever changed the way travel shoppers search, book, and interact with properties. Often times, they are preferred shopping and buying channels for on-the-go travel shoppers, forcing hotels to have strong mobile websites.
- 59% of personal travelers have looked for information via mobile devices. Business travelers report even higher usage at 64%. (Google, 2011)
- Google recenly reported that hotel related mobile searches have grown almost 3,000% in three years.
- More than 15 million people are projected to book hotel rooms via their mobile device in 2012. (eMarketer, 2011)
- eMarketer reports up to 35% of smartphone users book rooms on their devices.
- Nearly all touch smartphone users (94%) and iPad users (91%) use their mobile devices for travel-related activities, including researching and planning travel. And beyond just planning, over half of smartphone and tablet users book travel with their device. (Greystripe, 2011)
Your hotel has a powerful, new opportunity to reach potential travelers via mobile at each phase of the buying cycle - planning, booking, and traveling. Build brand awareness and drive incremental bookings with Vizergy's Mobile Marketing.
Mobile-Ready Design and Development
Having an optimized mobile website and booking engine specifically designed to be viewed on a mobile device is key. Without this unique mobile-optimized site, the user experience can be frustrating and decrease the chances of a conversion. Make it simple for travel shoppers to easily and quickly find the information they seek, with an option to book on every page. And, once they arrive, we can enhance and personalize their stay using the mobile site for social check-in or check-out, to find their way around your property, and find local attractions.
All mobile sites include:
- Proprietary CMS platform to allow fast and easy updates
- Intuitive navigation optimized for usability
- Click-to-talk functionality
- Interactive maps and mapping technology
- Professionally written copy
- Photo gallery
- Multiple language options
Mobile Reservation Systems
Take advantage of an additional channel for direct bookings. Utilize our powerful Vizergy mobile reservation systems to let guests book and view reservations anywhere, anytime. Or, we can integrate seamlessly with your existing system.
Mobile specific PPC campaigns allow your property a highly targeted method for reaching travel shoppers on the go to drive incremental sales and traffic. Mobile PPC offers local reach benefits because an estimated 30 to 35 percent of mobile searches are for local content.
We will set up and manage your campaign, then provide ongoing tracking and analysis for constant optimization.
Take advantage of new opportunities to reach travel shoppers and boost bookings.
Benefits of Mobile PPC
- Greater Visibility and Revenue – Be found in search engines at anytime, meaning more mobile traffic and reservations.
- Targeted Control – Control which search queries your ads appear on based on targeted keywords and phrases.
- Complement Search Engine Optimization (SEO) – Use mobile PPC ads for quicker results.
- Customizable – Use persuasive messages tailored to mobile travel shoppers’ needs.
- Budget Control – Monitor your property’s budget (keyword bids are roughly the same as desktop PPC), and benefit with almost any size online marketing budget. And you can pay per click or pay per call.
- Intel – Measure the effectiveness of your ads with detailed analytics.