The Best, Best Practice: Digital Benchmarking for Hotels
David & John Atkins, Co-founders and Principals of Digital DNA Infusion, LLC, and Vizergy tackle an increasingly hot topic in the hotel industry - digital benchmarking. We heard from many branded and independent hoteliers and ownership/management groups that they need a solid foundation for the complex world of benchmarking. This paper provides you a benchmarking foundation and pinpoints the best KPIs to compare your business to your comp set. From there, you know where your strengths and weaknesses reside and which adjustments to make in order to increase direct online revenue.
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