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Personalization Improves Conversions

February 25, 2021
personalization
By: Kristen Sullivan   In a world where hyper-targeted ads have been deemed “creepy” and “intrusive,” the fact remains that people prefer personalized messaging that comes from data collection. Most consumers like seeing content applicable to their lives and interests as opposed to something irrelevant. According to  Statista , 90% of consumers find marketing content personalization appealing, and they are more responsive to tailored messages. However, there is a fine line between personalized marketing and marketing that is down-right invasive. The goal is to find a happy ...
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Feeding the "Crawlers" Your Website Behind the Scenes

February 24, 2021 Joseph Leo
Hotel SEO
The Ultimate in “Book Now” Prose: Part 2
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Micro-Weddings & Minimonies: Adapting Your Hotel for Small-Scale Celebrations

January 21, 2021 Kristen Sullivan
microweddings
Lavish, over-the-top weddings with extensive guest lists are a thing of the past, at least for the near future. Post-pandemic couples are opting for smaller, more intimate events to celebrate their big day, either with a micro-wedding or a minimony; elopements are also on the rise. While this downsizing of events has certainly impacted the ...
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The Ultimate in “Book Now” Prose: Website Copywriting

December 01, 2020 Joseph Leo
The Ultimate in Book Now Prose
Your website has beautiful imagery. Your search engine optimization strategy is primo. Visitors are visiting. Now what? Now that you have them there, keep them there with powerful copy.
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Using Inbound Marketing Techniques to Attract Hotel Guests

November 17, 2020 Kristen Sullivan
inbound marketing techniques to boost hotel reservations
As consumers grow weary of advertising and an overload of intrusive content, inbound marketing techniques will bring attention to your hotel and increase conversions organically.
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Vizergy® Unveils Its Vision for the Future at Phocuswright Conference Online 2020

November 11, 2020
Vizergy® Unveils Its Vision for the Future at Phocuswright Conference Online 2020
Top-ranking marketing company selected to present its groundbreaking innovation for the hospitality industry. JACKSONVILLE, Fla., Nov. 10, 2020 – Vizergy® Digital Marketing will present its market-changing innovation—the Enterprise Digital Experience Platform (Enterprise DXP)—on Thursday, Nov. 12 at Innovation: Launch at the Phocuswright Conference Online 2020.  A private label of the Vizergy Marketing System (VMS), Enterprise DXP allows ...
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Vizergy® Enhances Marketing System with Greater Targeting Capabilities

November 10, 2020
Technology Update at Vizergy
Hospitality marketing leader helps clients spend smarter and outperform competitors with ongoing technology innovations.  JACKSONVILLE, Fla., Nov. 5, 2020  –  Vizergy ® Digital Marketing deploys software updates to meet ever-changing search engine algorithms, augment target marketing efforts and increase direct revenue for clients.   The software updates are enhancements to  Vizergy's all-in-one marketing system  and allow clients instant access to the system’s benefits ...
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If You’ve Got It, FLAUNT IT!

October 29, 2020 Jen Cialfi
Boutique Hotel Experience
Creative ways to invite locals to your hotel
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The "New" Thomas Cook – Vizergy Weighs In

October 01, 2020
Greek traVEL
Vizergy’s Vice President of Client Services, Ross McAlpine, weighs in on Thomas Cook on HospitalityNet's latest world panel . Along with other industry experts, Ross discusses how the once mighty Thomas Cook brand is now challenged to reinvent itself as an online travel agency to compete with the likes of TripAdvisor and Booking.com. ...
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Uniquely Yours: Personalized Offers for Your Guests

September 09, 2020 Jen Cialfi
Red Balloon
Often times we see specials and packages continually repeated while searching for a hotel. If you’re getting tired of seeing the same promotions, so are your potential guests.
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Health & Wellness Take Center Stage in Post-Pandemic Travel

August 20, 2020 Kristen Sullivan
Woman practicing yoga
Given the current state of the world, travelers are seeking out hotels offering wellness-based amenities and a focus on fitness, nutrition, and holistic experiences. What type of amenities and property features should you highlight to entice travelers to book a stay?
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Target Your Local Drive Market

August 13, 2020 Jen Cialfi
couple sunset pool
Reeling-in Regional Travelers Who are Reeling to Get Away
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Reassure Guests & Increase Bookings with a Solid Stand on COVID19

July 29, 2020 Kristen Sullivan, Adrienne Dempsey & Michelle Ragognetti
couple on pier
Use your website to communicate your health and safety precautions, available amenities, timely promotions, and flexible cancellations.
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COVID-19 Recovery Series: Welcome Back Guests with Certainty

July 23, 2020 Kristen Sullivan
woman Thailand pool
With travel resuming after the unprecedented COVID-19 pandemic, travelers are looking for newly implemented safety procedures when determining which hotels to patron. More companies are taking the approach of digitalizing certain aspects of their business to create a contact-less experience that guests will appreciate. Having an interactive, user-friendly website serves as the foundation of your ...
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Vizergy Launches Sleek New Website for Beachcomber Resort & Club

July 09, 2020
beachcomber resort and villas
Site showcases multi-million-dollar renovation and addresses ADA compliance   Beachcomber Resort & Club in Pompano Beach, FL, has partnered with Vizergy Digital Marketing to launch a new website unveiling its multi-million-dollar renovation featuring a stunning new look and wide array of ...
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COVID-19 Recovery Series: Distribution Strategy

June 11, 2020
vizergy_hotel global distribution
Hotel distribution has become increasingly complicated for hoteliers to manage and make the most of each channel that presents an opportunity to sell rooms. The growth in online travel agencies, including their high commissions and stranglehold over paid search activity on Google was a dominant feature of the hotel landscape over the last decade. Over the last few ...
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Activate Your Ecommerce

June 08, 2020
hotel ecommerce
Download the recovery guide so you have a road map to get your direct sales channel firing on all cylinders once again. It is becoming clear that travel segments and travelers’ behavior are changing because of the coronavirus. Now more than ever, hotels should be preparing for changes. Changes in their typical guest ...
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COVID-19 Recovery Series: Social Media Marketing

May 27, 2020
social media marketing during covid19
The coronavirus lockdown has forced everyone to stay inside their homes and the isolation from friends and loved ones means consumers are using social media more than they ever have. Reports have shown a 61% increase in social media engagement since the lockdown. That makes social media channels like Facebook and Instagram a ...
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COVID-19 Recovery Series: Email Marketing

May 21, 2020
email marketing after covid-19
While our industry continues to deal with a state of travel that is breaking all norms, there is actually an opportunity to solidify relationships with your audience. A strong email marketing strategy will keep loyal guests engaged and can even be a source of positive news to your audience as you lead them down the booking path for the future. When they ...
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Vizergy Launches New Website Projects a World Apart

Dubbel Dutch and Villa Escalesia
Vizergy Digital Marketing announced the launch of two stunning new websites. The focus of both projects center on best practices in design, guest engagement, conversion and storytelling.
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