Resources | Hospitality Marketing Blog by Vizergy Digital

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Let's Talk Search Intent and Keyword Strategy

November 16, 2022 Trish Leighton
hands at a laptop
At Vizergy, one of the first things we do when we begin an SEO campaign is map out a keyword strategy. Since the searches you want your site to show up for start with a phrase, we need to invest time and thought into this foundational element of SEO. While many people would assume just ...
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Vizergy Announces New Call Center Solution via Sabre

November 08, 2022
yellow rotary phone on yellow background
In a continuation of a long partnership with Sabre, Vizergy is excited to announce a new Call Center Solution to help ease the burden on front desk staff and minimize turnover after hours and during peak call times.
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Jonas Software Acquires Vizergy Digital Marketing

September 26, 2022
Jonas Software and Vizergy Logo on white background
Jonas Software Acquires Vizergy Digital Marketing Jacksonville, FL, September 19, 2022 – Jonas Software (“Jonas”) is pleased to announce the acquisition of Vizergy Digital Marketing (“Vizergy”). Vizergy was founded in 1999 with the purpose of providing a hospitality focused Digital Sales & Marketing platform with a full suite of digital ...
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Where Did All the Cookies Go?

September 15, 2022 Daisy Tackett
cookies on a baking sheet
Google has been teasing the end of third-party cookies since 2020, but it seems as if they’ve finally decided on a concrete plan.
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VIZERGY® RANKED #1 WEBSITE DESIGN AND DEVELOPMENT EMPLOYER IN NORTHEAST FLORIDA

August 31, 2022
screenshot of jacksonville business journal website listing vizergy as the number one employer
JACKSONVILLE, FLA., August 30, 2022 – The Jacksonville Business Journal recently released their list of the largest website design and development companies in Northeast Florida—and Vizergy tops that list.  In previous years, Vizergy held steady at the #2 spot. But after a year of powerful growth and expansion, the ...
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Vizergy Announces New Website

August 10, 2022 Daisy Tackett
vizergy home page
We love building websites for hotels, restaurants, management companies, and brands – it’s one of the things we’re experts at. However, when we looked at our own site, we realized we had spots for improvement and set out on the journey to create a fresh, updated website to properly showcase our products and services.
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Behind the Build: Divi Resorts

August 08, 2022 Daisy Tackett
screenshot of Divi Resorts homepage
Divi Resorts is a long-time Vizergy client, and we recently had the opportunity to build a new website for them. We had also built their previous site, but agreed an update would refresh their branding and better showcase their many properties.
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Vizergy® Introduces New SEO Product Package – Search Visibility Booster

July 28, 2022
hands at a laptop
The Search Visibility Booster helps to increase hotel direct bookings, creates additional hotel brand awareness and helps them better compete by being seen online more frequently. It’s comprised of 4 proven SEO strategies rolled into 1 programmatic plan. The package combines the following applications to help hoteliers glean potential guests with specific messages relevant to their inquiries.
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Vizergy Team Week with Rethreaded

July 08, 2022
Vizergy employees in front of colorful mural
Vizergy boasts employees from all over not only Florida – but the whole country. We were so excited to bring one of our teams together recently for Marriott Team Week, where they got to get to know each other better, learn and grow as a team, and most importantly, give back to the community.
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Behind the Build: Bally’s Corporation

June 15, 2022 Daisy Tackett
screenshot of bally's twin river lincoln website
Here at Vizergy, we love to brag on our hard-working teams that create amazing work, and we want to reflect on an awesome project we did for Bally’s Corporation. Bally’s came to us needing several new websites – for their brand and for twelve properties.
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Is AirBnB on the Decline?

May 05, 2022 Daisy Tackett
woman reading on the beach in a chair
Airbnb and other vacation rentals have been steady competition for hoteliers over the years. But lately, they’ve been receiving some negative press. Consumers are tired of complicated hosting policies, lack of amenities, and exorbitant fees associated with these rentals – which is good news for hoteliers!
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Vizergy® Teams with Sabre Hospitality at AAHOACON 2022

April 07, 2022
Sabre with Vizergy
Long standing partners bring together best in class digital marketing and distribution services.
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Understanding Distribution: OTA Channels

March 31, 2022 Misty Wagner
hand moving mouse at computer
With countless channels and platforms to manage, distribution can be tricky. Today, we begin our series on distribution to help demystify some of the process and provide you with information you need to boost bookings and create new business. Building a Hotel Distribution Channel Strategy When it comes to hotel channel ...
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Vizergy® Names Holly Montroy Vice President, Human Resources

March 22, 2022
Holly Montroy headshot
Montroy will oversee all human resources functions in addition to talent acquisition, as Vizergy continues to grow in the post pandemic environment.
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Vizergy® Appoints Ryan Ridge to Vice President, Business Development

March 01, 2022
Main street bridge in Jacksonville
The company is building a dynamic, world-class sales engine to fuel growth in the post pandemic marketplace.
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Expert Panel:
2021 Google Updates

January 11, 2022 Trish Leighton
SEO
For SEO professionals, 2021 can be summed up in two words: algorithm updates. Last year, we saw an unprecedented number of search algorithm changes and tests that made the search result landscape far more volatile than in previous years. Some of these were confirmed by Google, and we were given some insight into what they ...
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2021 Google Updates

How Can Hoteliers Manage Higher Technology Expectations?

January 11, 2022 Robert Arnold
Higher Tech Expectations
Vizergy President Robert Arnold recently participated in Questex Hospitality’s Executive Roundtable, sponsored by Sabre, where they discussed how the hospitality industry can utilize technology in their operations to improve the guest experience. As an expert on technology driven digital marketing for hospitality, Arnold commented on the strengths of these technologies, as well as limitations for ...
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Taking A Multichannel Approach to Media

December 17, 2021 Anna Ajluni
Girl with megaphone jumping and shouting
In today’s business climate, paid media is an important component of any comprehensive marketing strategy. With much of our lives taking place online—and in social media spaces—it is more important than ever for businesses to have a strong online presence. When considering where to invest in an online advertising presence, it helps to ...
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ADA Compliance

December 17, 2021 Johanna Dykstra
ADA Compliance
In 2018, Vizergy began noticing a sharp increase in lawsuits and threats to our clients regarding ADA accessibility information on their websites. When it comes to ADA compliance for a hotel, there are two points to consider when evaluating a website. The first point is to ensure the website is easy to use for screen ...
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Expert Panel: Global Distribution System Optimization

November 23, 2021 Rebecca Pemberton CRME
Airplane model closeup, defocused person booking flight tickets
The Global Distribution System (GDS) is an unknown to many people but using this channel can be very beneficial to your hotel’s bottom line. Simply optimizing your GDS gives Travel Agents what they need to better recommend your property to potential guests. The best way to think of Travel Agents is that they ...
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