Posts
By: Kristen Sullivan
In a world where hyper-targeted ads have been deemed “creepy” and “intrusive,” the fact remains that people prefer personalized messaging that comes from data collection. Most consumers like seeing content applicable to their lives and interests as opposed to something irrelevant. According to Statista , 90% of consumers find marketing content personalization appealing, and they are more responsive to tailored messages. However, there is a fine line between personalized marketing and marketing that is down-right invasive. The goal is to find a happy ...
Read More About Personalization Improves Conversions
February 24, 2021
Joseph Leo
The Ultimate in “Book Now” Prose: Part 2
Read More About Feeding the "Crawlers" Your Website Behind the Scenes
January 21, 2021
Kristen Sullivan
Lavish, over-the-top weddings with extensive guest lists are a thing of the past, at least for the near future. Post-pandemic couples are opting for smaller, more intimate events to celebrate their big day, either with a micro-wedding or a minimony; elopements are also on the rise. While this downsizing of events has certainly impacted the ...
Read More About Micro-Weddings & Minimonies: Adapting Your Hotel for Small-Scale Celebrations
December 01, 2020
Joseph Leo
Your website has beautiful imagery. Your search engine optimization strategy is primo. Visitors are visiting. Now what? Now that you have them there, keep them there with powerful copy.
Read More About The Ultimate in “Book Now” Prose: Website Copywriting
November 17, 2020
Kristen Sullivan
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As consumers grow weary of advertising and an overload of intrusive content, inbound marketing techniques will bring attention to your hotel and increase conversions organically.
Read More About Using Inbound Marketing Techniques to Attract Hotel Guests
Top-ranking marketing company selected to present its groundbreaking innovation for the hospitality industry.
JACKSONVILLE, Fla., Nov. 10, 2020 – Vizergy® Digital Marketing will present its market-changing innovation—the Enterprise Digital Experience Platform (Enterprise DXP)—on Thursday, Nov. 12 at Innovation: Launch at the Phocuswright Conference Online 2020.
A private label of the Vizergy Marketing System (VMS), Enterprise DXP allows ...
Read More About Vizergy® Unveils Its Vision for the Future at Phocuswright Conference Online 2020
Hospitality marketing leader helps clients spend smarter and outperform competitors with ongoing technology innovations.
JACKSONVILLE, Fla., Nov. 5, 2020 – Vizergy ® Digital Marketing deploys software updates to meet ever-changing search engine algorithms, augment target marketing efforts and increase direct revenue for clients.
The software updates are enhancements to Vizergy's all-in-one marketing system and allow clients instant access to the system’s benefits ...
Read More About Vizergy® Enhances Marketing System with Greater Targeting Capabilities
October 29, 2020
Jen Cialfi
Creative ways to invite locals to your hotel
Read More About If You’ve Got It, FLAUNT IT!
Vizergy’s Vice President of Client Services, Ross McAlpine, weighs in on Thomas Cook on HospitalityNet's latest world panel . Along with other industry experts, Ross discusses how the once mighty Thomas Cook brand is now challenged to reinvent itself as an online travel agency to compete with the likes of TripAdvisor and Booking.com. ...
Read More About The "New" Thomas Cook – Vizergy Weighs In
September 09, 2020
Jen Cialfi
Often times we see specials and packages continually repeated while searching for a hotel. If you’re getting tired of seeing the same promotions, so are your potential guests.
Read More About Uniquely Yours: Personalized Offers for Your Guests
August 20, 2020
Kristen Sullivan
Given the current state of the world, travelers are seeking out hotels offering wellness-based amenities and a focus on fitness, nutrition, and holistic experiences. What type of amenities and property features should you highlight to entice travelers to book a stay?
Read More About Health & Wellness Take Center Stage in Post-Pandemic Travel
August 13, 2020
Jen Cialfi
Reeling-in Regional Travelers Who are Reeling to Get Away
Read More About Target Your Local Drive Market
July 29, 2020
Kristen Sullivan, Adrienne Dempsey & Michelle Ragognetti
Use your website to communicate your health and safety precautions, available amenities, timely promotions, and flexible cancellations.
Read More About Reassure Guests & Increase Bookings with a Solid Stand on COVID19
July 23, 2020
Kristen Sullivan
With travel resuming after the unprecedented COVID-19 pandemic, travelers are looking for newly implemented safety procedures when determining which hotels to patron. More companies are taking the approach of digitalizing certain aspects of their business to create a contact-less experience that guests will appreciate. Having an interactive, user-friendly website serves as the foundation of your ...
Read More About COVID-19 Recovery Series: Welcome Back Guests with Certainty
Site showcases multi-million-dollar renovation and addresses ADA compliance
Beachcomber Resort & Club in Pompano Beach, FL, has partnered with Vizergy Digital Marketing to launch a new website unveiling its multi-million-dollar renovation featuring a stunning new look and wide array of ...
Read More About Vizergy Launches Sleek New Website for Beachcomber Resort & Club
Hotel distribution has become increasingly complicated for hoteliers to manage and make the most of each channel that presents an opportunity to sell rooms. The growth in online travel agencies, including their high commissions and stranglehold over paid search activity on Google was a dominant feature of the hotel landscape over the last decade.
Over the last few ...
Read More About COVID-19 Recovery Series: Distribution Strategy
Download the recovery guide so you have a road map to get your direct sales channel firing on all cylinders once again.
It is becoming clear that travel segments and travelers’ behavior are changing because of the coronavirus. Now more than ever, hotels should be preparing for changes. Changes in their typical guest ...
Read More About Activate Your Ecommerce
The coronavirus lockdown has forced everyone to stay inside their homes and the isolation from friends and loved ones means consumers are using social media more than they ever have. Reports have shown a 61% increase in social media engagement since the lockdown. That makes social media channels like Facebook and Instagram a ...
Read More About COVID-19 Recovery Series: Social Media Marketing
While our industry continues to deal with a state of travel that is breaking all norms, there is actually an opportunity to solidify relationships with your audience. A strong email marketing strategy will keep loyal guests engaged and can even be a source of positive news to your audience as you lead them down the booking path for the future. When they ...
Read More About COVID-19 Recovery Series: Email Marketing
Vizergy Digital Marketing announced the launch of two stunning new websites. The focus of both projects center on best practices in design, guest engagement, conversion and storytelling.
Read More About Vizergy Launches New Website Projects a World Apart