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2020 Digital Marketing Trends for Hoteliers

January 20, 2020
2020 digital marketing trends
This new year is all about having the perfect, 20/20 vision for your property’s digital marketing plan. A new year is the perfect opportunity to reflect on the previous year: What brought the most success? What could be improved? What can we add to our current marketing plan to ensure even higher success ...
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Vizergy’s 2019 Year in Review

2019
2019 has officially come to an end and Vizergy Digital Marketing finished the year with several stand out successes. Corporate Culture Throughout 2019, the Vizergy family took the time to volunteer for 17 Organizations. These organizations include: City Rescue Mission ...
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Vizergy Helps Provide Brighter Holidays

December 17, 2019
bright holidays
This year, Vizergy Digital Marketing partnered with Bright Holidays, a public charity based in Jacksonville, FL, to give underprivileged students and families a better holiday. Helping 1,015 children this holiday season, the organization set a new record in 2019. With the help of school principals in the community, Bright Holidays identifies students in need. ...
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Is OYO Hotels the next WeWork of the hospitality industry?

November 26, 2019
oyo
Vizergy’s Director of Client Services, Ross McAlpine, weighs in on HospitalityNet’s latest world panel. Hear from him and a handful of other experts about whether or not they think OYO Hotels is the next WeWork of the hospitality industry.
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Behind the Build: The Galapagos Island’s Villa Escalesia

November 20, 2019
Villa Escalesia
Villa Escalesia came to Vizergy with stunning photography featuring their amazing oceanfront mansion and the wonderful wildlife that makes Galapagos famous.
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Lights, Camera, Action! Vizergy Clients Top Most Famous Hotels List

November 14, 2019
famous hotels
Insider recently released a list of the most famous hotels in every state which featured some of our favorite clients.
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You’ve Gotta E-A-T to Rank in Search Engine Results

November 11, 2019
Google
Google continually makes changes to improve their search results each day. Most changes aren’t noticeable but when an update contains actionable information, Google gives advanced notice and advice on how to respond those updates.
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Google’s New Algorithm Update – BERT

November 05, 2019
Google
​Google has recently announced what they consider a major algorithm update, what many are calling their most important in the last 5 years.
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Behind The Build: Valencia Hotel Group’s New Website

October 28, 2019
valencia
Valencia Hotel Group recently launched their new website, with the help of Vizergy’s website design team. Hear what the design team had to say about this project.
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Importance Of Having A Secure Website

October 24, 2019
SSL
As of 2018, all websites must meet the 2018 SSL Standards for Data Security and Privacy Protection.
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New CMS Feature: Blog Application

October 21, 2019
blog
Vizergy’s new native blog application is available within the CMS & Platform
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Vizergy Continues to Innovate Technology with Voice Search Optimization Enhancement

October 15, 2019
girl
Vizergy, the hospitality industry’s leading provider in digital marketing and software solutions, continues to innovate by expanding the native functionality of the Vizergy Marketing System (VMS).
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It Pays To Be ADA Compliant

October 14, 2019
ADA
Recently, the popular pizza chain, Domino’s, has come under fire for not being compliant with the Americans with Disabilities Act (ADA). After a blind customer was unable to place an order directly from the Domino’s website or app using special screen-reading software, he sued the pizza chain for not being ADA complaint. Domino’s  filed ...
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Why Are There So Many Hospitality Technology Vendors In Our Industry?

October 11, 2019
all in one
Vizergy’s Director of Client Services, Ross McAlpine, weighs in on HospitalityNet’s latest world panel . Hear from him and a handful of other experts about why there are so many options for technology vendors in the hospitality industry. Some hoteliers are rightfully disoriented in the current myriad of hospitality technology vendors and solutions ...
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October: A Month Dedicated to Cybersecurity

October 10, 2019
cyber security
Halloween isn’t the only spooky theme in October. The witches, goblins, and ghouls have to share this month with something just as scary… cybersecurity hackers. Recognized every October,  National Cybersecurity Awareness Month (NCSAM) is a collaborative effort between government and industry to raise awareness about the importance of cybersecurity and to ensure that all ...
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Vizergy Ranked 2nd Largest Website Design & Development Company in Northeast Florida by Jacksonville Business Journal

Jacksonville Business Journal
Vizergy Ranked 2nd Largest Website Design & Development Company in Northeast Florida by Jacksonville Business Journal
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Award Winning Collection of Boutique Hotels Trusts Vizergy’s Expertise to Help Re-launch a Brand Website

September 30, 2019
Valencia Group Website
Valencia Hotel Group,  a leading luxury hospitality management company, in partnership with Vizergy Digital Marketing is proud to announce the launch of their new website,  www.valenciahotelgroup.com .  The new website features a modern and sophisticated design that showcases their collection of beautiful hotel properties with enhanced site navigation and responsive features.  Vizergy Digital Marketing is the ...
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Email Marketing Update: Deliver the best emails with Vizergy

September 27, 2019
email-marketing-blog
To continue providing the best email marketing platform and deliverability possible, Vizergy will now require users to implement a  Sender Policy Framework (SPF) Record  on their DNS server starting October 17 th , 2019. What is an SPF record? An SPF record functions as an authentication method for email service providers ...
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Local Personalization for Hotels

September 26, 2019
Girl checking internet on macbook
Website Personalization continues to be a hot topic in the travel industry and today’s marketers have plenty of opportunity to personalize their users experience. Personalization is a simple step to improve website conversions for hotel properties. Vizergy’s CMS & platform makes it easy for hoteliers to personalize content for target audiences. Segmenting visitors by ...
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Why Restaurants Need Optimized Websites

September 24, 2019
Liquid Therapy Website
Vizergy recently partnered with Liquid Therapy, a waterfront bar in Ocean City, Maryland to launch a colorful, one-page website with everything you need to know all in one place. Liquid Therapy chose to use Vizergy’s craft template, Equinox, to tell their story best with imagery, a menu widget, large-image promotional areas, contact form and ...
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