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Behind the Build: Bally’s Corporation

June 15, 2022 Daisy Tackett
screenshot of bally's twin river lincoln website
Here at Vizergy, we love to brag on our hard-working teams that create amazing work, and we want to reflect on an awesome project we did for Bally’s Corporation. Bally’s came to us needing several new websites – for their brand and for twelve properties.
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Is AirBnB on the Decline?

May 05, 2022 Daisy Tackett
woman reading on the beach in a chair
Airbnb and other vacation rentals have been steady competition for hoteliers over the years. But lately, they’ve been receiving some negative press. Consumers are tired of complicated hosting policies, lack of amenities, and exorbitant fees associated with these rentals – which is good news for hoteliers!
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Vizergy® Teams with Sabre Hospitality at AAHOACON 2022

April 07, 2022
Sabre with Vizergy
Long standing partners bring together best in class digital marketing and distribution services.
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Understanding Distribution: OTA Channels

March 31, 2022 Misty Wagner
hand moving mouse at computer
With countless channels and platforms to manage, distribution can be tricky. Today, we begin our series on distribution to help demystify some of the process and provide you with information you need to boost bookings and create new business. Building a Hotel Distribution Channel Strategy When it comes to hotel channel ...
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Vizergy® Names Holly Montroy Vice President, Human Resources

March 22, 2022
Holly Montroy headshot
Montroy will oversee all human resources functions in addition to talent acquisition, as Vizergy continues to grow in the post pandemic environment.
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Vizergy® Appoints Ryan Ridge to Vice President, Business Development

March 01, 2022
Main street bridge in Jacksonville
The company is building a dynamic, world-class sales engine to fuel growth in the post pandemic marketplace.
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Expert Panel:
2021 Google Updates

January 11, 2022 Trish Leighton
SEO
For SEO professionals, 2021 can be summed up in two words: algorithm updates. Last year, we saw an unprecedented number of search algorithm changes and tests that made the search result landscape far more volatile than in previous years. Some of these were confirmed by Google, and we were given some insight into what they ...
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2021 Google Updates

How Can Hoteliers Manage Higher Technology Expectations?

January 11, 2022 Robert Arnold
Higher Tech Expectations
Vizergy President Robert Arnold recently participated in Questex Hospitality’s Executive Roundtable, sponsored by Sabre, where they discussed how the hospitality industry can utilize technology in their operations to improve the guest experience. As an expert on technology driven digital marketing for hospitality, Arnold commented on the strengths of these technologies, as well as limitations for ...
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Taking A Multichannel Approach to Media

December 17, 2021 Anna Ajluni
Girl with megaphone jumping and shouting
In today’s business climate, paid media is an important component of any comprehensive marketing strategy. With much of our lives taking place online—and in social media spaces—it is more important than ever for businesses to have a strong online presence. When considering where to invest in an online advertising presence, it helps to ...
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ADA Compliance

December 17, 2021 Johanna Dykstra
ADA Compliance
In 2018, Vizergy began noticing a sharp increase in lawsuits and threats to our clients regarding ADA accessibility information on their websites. When it comes to ADA compliance for a hotel, there are two points to consider when evaluating a website. The first point is to ensure the website is easy to use for screen ...
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Expert Panel: Global Distribution System Optimization

November 23, 2021 Rebecca Pemberton CRME
Airplane model closeup, defocused person booking flight tickets
The Global Distribution System (GDS) is an unknown to many people but using this channel can be very beneficial to your hotel’s bottom line. Simply optimizing your GDS gives Travel Agents what they need to better recommend your property to potential guests. The best way to think of Travel Agents is that they ...
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Vizergy® Partners with Hotel Equities Group, LLC

November 18, 2021
image of a handshake
Hospitality marketing leader collaborates with Hotel Equities to drive more direct business
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Case Study:
215:1 ROI with Email Marketing

November 02, 2021 Johanna Dykstra
Chicago
Is your hotel leveraging one of the most valuable assets to increase profitability? Your email database could be the key to increasing revenue as the travel industry continues to recover. Take advantage of an opportunity to solidify relationships with your audience and keep loyal guests engaged with updates from the property and exclusive offers. Email marketing ...
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215:1 ROI with Email Marketing

Travel Trends: Second City Destinations

October 25, 2021 Jen Cialfi
Woman Traveling
Second Cities Come Out on Top Travel is beginning to pick up, and more people are hitting the spots on their Destination Bucket Lists after the unforeseen travel break. More travel is great! But more tourists? Maybe not so much. If you’re looking to get your travel fix while avoiding the crowds (whether social ...
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Vizergy® Receives HR Impact Award & Continues to Grow

October 08, 2021
Company Success
Vizergy® Receives HR Impact Award Amid Continued Growth of Leadership Team JACKSONVILLE, Fla., September 1, 2021 – Vizergy® Digital Marketing extends a huge congratulations to its Director of Human Resources (HR), Holly Montroy, for receiving the Jacksonville Business Journal’s 2021 HR Impact Award. The award recognizes those who shape and develop ...
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Vizergy® Expands Alliance with Sabre Hospitality Solutions

Sabre logo and Vizergy logo
Sabre e-commerce solutions combine with Vizergy’s best-in-class web development services to deliver high-performing websites for hoteliers
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Industry Insights: Budgeting for 2022

September 23, 2021 Gretchen Walkenhorst and Johanna Dykstra
Budgeting 2022
While this year has been anything but normal, time marches on and budget season has arrived. While the past 1.5 years may be hard to use for future planning, there are certainly lessons to be learned for 2022. Let’s look at some trends and strategies to keep in mind as you begin your 2022 planning. ...
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Vizergy® Partners with Bally’s Corporation

August 23, 2021 Ryan Ridge
Ballys logo and Vizergy logo
Vizergy® Digital Marketing, the leading provider of digital marketing and sales for the hospitality industry, is proud to announce the addition of a new client, Bally’s Corporation. Vizergy will work in tandem with McGuinness Media, a Rhode Island-based full service ad agency to develop and manage Bally’s websites on Vizergy’s Digital Sales & Marketing System, providing Bally’s Corporation with conversion-focused website designs and marketing programs to increase brand visibility and revenue.
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Wedding Bells Are Ringing: An Influx in Wedding Travel

August 10, 2021 Jen Cialfi
Couple getting married
Preparing for an Influx in Wedding Group Travel COVID forced countless couples to postpone their weddings last year. Now more cities are opening, and more people are becoming vaccinated, so wedding ceremonies are coming back in full force. Couples are inviting more attendees to their wedding festivities. Guests are eager to attend destination weddings ...
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Case Study: Converting leisure travelers

August 03, 2021
kayak in river
About Plantation on Crystal River Plantation on Crystal River is a beautiful, 232-acre resort surrounded by Kings Bay’s natural springs. The resort is part of the Ascend Hotel Collection®, a lifestyle division of Choice Hotels®. Recognized as the hotel industry’s first soft-brand concept, each of the Ascend Collection hotels is ...
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