Posts
February 07, 2023
Trish Leighton
As a marketing professional in the hospitality space, it can be hard to know where your marketing dollars are best invested. Between SEO, PPC, Metasearch and OTA ads, there are so many channels to choose from, and the ROI will vary greatly from one to the next. But one thing is for sure – you need to be visible where your potential guests are shopping, and OTAs (online travel agencies) are often the first stop in the travel booking journey.
Read More About Putting OTAs in your Digital Marketing Mix
January 08, 2023
Johanna Dykstra
According to a survey conducted by the American Hotel & Lodging Association in September 2022, nearly all hotels are experiencing staffing shortages, with 87% of survey respondents indicating they’re experiencing a staffing shortage and 36% severely so.
Read More About Combating Staffing Shortages
November 16, 2022
Trish Leighton
At Vizergy, one of the first things we do when we begin an SEO campaign is map out a keyword strategy. Since the searches you want your site to show up for start with a phrase, we need to invest time and thought into this foundational element of SEO. While many people would assume just ...
Read More About Let's Talk Search Intent and Keyword Strategy
In a continuation of a long partnership with Sabre, Vizergy is excited to announce a new Call Center Solution to help ease the burden on front desk staff and minimize turnover after hours and during peak call times.
Read More About Vizergy Announces New Call Center Solution via Sabre
Jonas Software Acquires Vizergy Digital Marketing
Jacksonville, FL, September 19, 2022 – Jonas Software (“Jonas”) is pleased to announce the acquisition of Vizergy Digital Marketing (“Vizergy”). Vizergy was founded in 1999 with the purpose of providing a hospitality focused Digital Sales & Marketing platform with a full suite of digital ...
Read More About Jonas Software Acquires Vizergy Digital Marketing
September 15, 2022
Daisy Tackett
Google has been teasing the end of third-party cookies since 2020, but it seems as if they’ve finally decided on a concrete plan.
Read More About Where Did All the Cookies Go?
JACKSONVILLE, FLA., August 30, 2022 – The Jacksonville Business Journal recently released their list of the largest website design and development companies in Northeast Florida—and Vizergy tops that list.
In previous years, Vizergy held steady at the #2 spot. But after a year of powerful growth and expansion, the ...
Read More About VIZERGY® RANKED #1 WEBSITE DESIGN AND DEVELOPMENT EMPLOYER IN NORTHEAST FLORIDA
August 10, 2022
Daisy Tackett
We love building websites for hotels, restaurants, management companies, and brands – it’s one of the things we’re experts at. However, when we looked at our own site, we realized we had spots for improvement and set out on the journey to create a fresh, updated website to properly showcase our products and services.
Read More About Vizergy Announces New Website
August 08, 2022
Daisy Tackett
Divi Resorts is a long-time Vizergy client, and we recently had the opportunity to build a new website for them. We had also built their previous site, but agreed an update would refresh their branding and better showcase their many properties.
Read More About Behind the Build: Divi Resorts
The Search Visibility Booster helps to increase hotel direct bookings, creates additional hotel brand awareness and helps them better compete by being seen online more frequently. It’s comprised of 4 proven SEO strategies rolled into 1 programmatic plan. The package combines the following applications to help hoteliers glean potential guests with specific messages relevant to their inquiries.
Read More About Vizergy® Introduces New SEO Product Package – Search Visibility Booster
Vizergy boasts employees from all over not only Florida – but the whole country. We were so excited to bring one of our teams together recently for Marriott Team Week, where they got to get to know each other better, learn and grow as a team, and most importantly, give back to the community.
Read More About Vizergy Team Week with Rethreaded
June 15, 2022
Daisy Tackett
Here at Vizergy, we love to brag on our hard-working teams that create amazing work, and we want to reflect on an awesome project we did for Bally’s Corporation. Bally’s came to us needing several new websites – for their brand and for twelve properties.
Read More About Behind the Build: Bally’s Corporation
May 05, 2022
Daisy Tackett
Airbnb and other vacation rentals have been steady competition for hoteliers over the years. But lately, they’ve been receiving some negative press. Consumers are tired of complicated hosting policies, lack of amenities, and exorbitant fees associated with these rentals – which is good news for hoteliers!
Read More About Is AirBnB on the Decline?
Long standing partners bring together best in class digital marketing and distribution services.
Read More About Vizergy® Teams with Sabre Hospitality at AAHOACON 2022
March 31, 2022
Misty Wagner
With countless channels and platforms to manage, distribution can be tricky. Today, we begin our series on distribution to help demystify some of the process and provide you with information you need to boost bookings and create new business.
Building a Hotel Distribution Channel Strategy
When it comes to hotel channel ...
Read More About Understanding Distribution: OTA Channels
Montroy will oversee all human resources functions in addition to talent acquisition, as Vizergy continues to grow in the post pandemic environment.
Read More About Vizergy® Names Holly Montroy Vice President, Human Resources
The company is building a dynamic, world-class sales engine to fuel growth in the post pandemic marketplace.
Read More About Vizergy® Appoints Ryan Ridge to Vice President, Business Development
January 11, 2022
Trish Leighton
For SEO professionals, 2021 can be summed up in two words: algorithm updates. Last year, we saw an unprecedented number of search algorithm changes and tests that made the search result landscape far more volatile than in previous years. Some of these were confirmed by Google, and we were given some insight into what they ...
Read More About Expert Panel:
2021 Google Updates
January 11, 2022
Robert Arnold
Vizergy President Robert Arnold recently participated in Questex Hospitality’s Executive Roundtable, sponsored by Sabre, where they discussed how the hospitality industry can utilize technology in their operations to improve the guest experience. As an expert on technology driven digital marketing for hospitality, Arnold commented on the strengths of these technologies, as well as limitations for ...
Read More About How Can Hoteliers Manage Higher Technology Expectations?
December 17, 2021
Johanna Dykstra
In 2018, Vizergy began noticing a sharp increase in lawsuits and threats to our clients regarding ADA accessibility information on their websites. When it comes to ADA compliance for a hotel, there are two points to consider when evaluating a website. The first point is to ensure the website is easy to use for screen ...
Read More About ADA Compliance
