Vizergy Blog Display Ads Tag

Tag - Display Ads

Putting OTAs in your Digital Marketing Mix

February 07, 2023 Trish Leighton
View of hotel balconies
As a marketing professional in the hospitality space, it can be hard to know where your marketing dollars are best invested. Between SEO, PPC, Metasearch and OTA ads, there are so many channels to choose from, and the ROI will vary greatly from one to the next. But one thing is for sure – you need to be visible where your potential guests are shopping, and OTAs (online travel agencies) are often the first stop in the travel booking journey.
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Where Did All the Cookies Go?

September 15, 2022 Daisy Tackett
cookies on a baking sheet
Google has been teasing the end of third-party cookies since 2020, but it seems as if they’ve finally decided on a concrete plan.
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Is AirBnB on the Decline?

May 05, 2022 Daisy Tackett
woman reading on the beach in a chair
Airbnb and other vacation rentals have been steady competition for hoteliers over the years. But lately, they’ve been receiving some negative press. Consumers are tired of complicated hosting policies, lack of amenities, and exorbitant fees associated with these rentals – which is good news for hoteliers!
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COVID-19 Recovery Series: Media Budgets & Targeting

April 30, 2020
mediabudgetandtargeting
Amongst the many uncertainties and changes COVID-19 has brought upon the world, one thing is certain: the coronavirus crisis will end and people will travel again.   There is pent-up demand for travel, in fact there’s already a term for it in China “revenge travel”, those who intend to travel to make up for lost time or because quarantine is ...
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Hotel PPC Search & Display Advertising Explained

ppc search
Pay-per-click search and display advertising are both effective ways for hoteliers to market their properties to online travelers. Both highly targeted strategies, these types of digital marketing campaigns drive qualified and likely to convert travelers to your website. What’s The Difference? Pay-Per-Click (PPC) Search Advertisements Pay-Per-Click is actually a term ...
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Attracting Over 500,000 Hotel Guests Using Display Ads

hotel marketing
See how an oceanfront property attracted over half a million impressions for their hotel using display ads with the help of Vizergy. Client Profile: Vizergy’s client is a 183 room oceanfront property located in downtown Naples, FL. Just a short walk to the beach, this hotel features a resort style pool and four ...
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Display Advertising For Hotels

display advertising
Display advertising is a very effective way for hotels to build brand awareness. Unlike pay-per-click text ads, display ads rely more on graphic elements to tell a hotel’s story. Using pictures, logos, text, and even videos to create banners, display ads have a strong impression potential for online travelers. These banners, which can come ...
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Tips to Boost Direct Bookings for Hotels

direct bookings
With so much competition from OTAs for direct bookings, hoteliers need to be savvy with the techniques to attract visitors to their property’s website. Below are a few strategies put together by the experts at Vizergy that have helped our clients boost their direct bookings. Strategy: Book Direct. Get More. Use this eye-catching headline ...
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