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Category - Industry Insights

2020 Digital Marketing Trends for Hoteliers

January 20, 2020
2020 digital marketing trends
This new year is all about having the perfect, 20/20 vision for your property’s digital marketing plan. A new year is the perfect opportunity to reflect on the previous year: What brought the most success? What could be improved? What can we add to our current marketing plan to ensure even higher success ...
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Is OYO Hotels the next WeWork of the hospitality industry?

November 26, 2019
oyo
Vizergy’s Director of Client Services, Ross McAlpine, weighs in on HospitalityNet’s latest world panel. Hear from him and a handful of other experts about whether or not they think OYO Hotels is the next WeWork of the hospitality industry.
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You’ve Gotta E-A-T to Rank in Search Engine Results

November 11, 2019
Google
Google continually makes changes to improve their search results each day. Most changes aren’t noticeable but when an update contains actionable information, Google gives advanced notice and advice on how to respond those updates.
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Google’s New Algorithm Update – BERT

November 05, 2019
Google
​Google has recently announced what they consider a major algorithm update, what many are calling their most important in the last 5 years.
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Importance Of Having A Secure Website

October 24, 2019
SSL
As of 2018, all websites must meet the 2018 SSL Standards for Data Security and Privacy Protection.
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Why Are There So Many Hospitality Technology Vendors In Our Industry?

October 11, 2019
all in one
Vizergy’s Director of Client Services, Ross McAlpine, weighs in on HospitalityNet’s latest world panel . Hear from him and a handful of other experts about why there are so many options for technology vendors in the hospitality industry. Some hoteliers are rightfully disoriented in the current myriad of hospitality technology vendors and solutions ...
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October: A Month Dedicated to Cybersecurity

October 10, 2019
cyber security
Halloween isn’t the only spooky theme in October. The witches, goblins, and ghouls have to share this month with something just as scary… cybersecurity hackers. Recognized every October,  National Cybersecurity Awareness Month (NCSAM) is a collaborative effort between government and industry to raise awareness about the importance of cybersecurity and to ensure that all ...
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Trends To Consider For 2020 Hotel Digital Marketing Budget

2020
While many of us are excited for the Fall season, hoteliers are focused on another important season: Hotel Budget Season. Now is the time for hoteliers to review their previous years’ budget and make any necessary changes for the upcoming year. While evaluating their hotel budget, hoteliers should also consider the latest digital marketing ...
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FAQ – California Consumer Privacy Act (CCPA)

September 09, 2019
ccpa
What is the CCPA? The law applies to “for profit” businesses in California that collect and process the personal information of California residents and do business in the state of California. However, a physical presence in California is not required to be subject to this law. Simply making sales in the state of California is ...
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Preparing for Budget Season

budget season
Budget season is quickly approaching and that means it’s time to start planning for 2020, if you haven’t already. Budgeting for the upcoming year can be a tedious process but is a crucial opportunity to reassess goals and look to the future. Where do I start? First, gather honest reviews of what ...
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Your Hotel’s Metasearch Strategy

Metasearch Strategy
Metasearch has gone from a niche tactic to a fundamental component of hotel advertising in only a few years. More and more travelers are using metasearch sites to compare hotel room rates from various online travel agents (OTAs) and other booking sites all in one place. It’s the fastest-growing channel for hotel advertising and ...
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Hotel PPC Search & Display Advertising Explained

ppc search
Pay-per-click search and display advertising are both effective ways for hoteliers to market their properties to online travelers. Both highly targeted strategies, these types of digital marketing campaigns drive qualified and likely to convert travelers to your website. What’s The Difference? Pay-Per-Click (PPC) Search Advertisements Pay-Per-Click is actually a term ...
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Metasearch Explained: What Hoteliers Need to Know

Google
The world of hospitality digital marketing is constantly evolving, making it critical for hoteliers to stay on top of search marketing updates. While online travel agencies (OTAs) have been a go-to for attracting new clients and boosting occupancy, metasearch sites have proven themselves as the new big player in the hotel tech industry. What ...
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Keeping Up With Compliance: GDPR & CCPA

GDPR
On May 25, 2018, the EU General Data Protection Regulation (GDPR) came into effect in an effort to protect consumer data for all citizens of the European Union and the European Economic Area. The GDPR aims to give individuals control over their personal data. Businesses that handle personal data are now required to inform ...
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New Vizergy Website Templates!

new templates
Vizergy’s Design Team has just launched two new website templates, refreshes and options.  Interstellar Interstellar features a visually appealing modern layout, perfect for sites with compelling photography and imagery that can help communicate your story and lead to increase booking directly from the website. Solstice ...
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Reducing OTA Fees With PPC Campaigns

laguardia
Using PPC Campaigns, a Vizergy client reduced their OTA fees and boosted direct ROI by 212%! Client Profile: Vizergy’s client is a high-traffic hotel located in New York City, just a short shuttle ride away from LaGuardia Airport. Its 358 modern-styled rooms feature spacious work areas for the business traveler. The hotel ...
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Making PPC Search Ads Work For Your Hotel

July 24, 2019
PPC Search Ads
Pay-per-click (PPC) search ads are an effective way for hotels to outrank their competition in search engine results and drive quality traffic to their website. These non-organic search results appear above and below organic results on search engines. Hotel marketers bid on keyword terms and phrases relevant to their hotel property to rank in online searches. ...
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Is Our Industry Lagging Behind Due To Lack Of Proper Education?

July 22, 2019
industry education
Vizergy’s Director of Client Services, Ross McAlpine, weighs in on whether or not the industry is lagging due to a lack of proper education.   “Addressing education and training is critical to any labor shortage and I believe that most marketing degrees are out of date with the actual skill set for a ...
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Attracting Over 500,000 Hotel Guests Using Display Ads

hotel marketing
See how an oceanfront property attracted over half a million impressions for their hotel using display ads with the help of Vizergy. Client Profile: Vizergy’s client is a 183 room oceanfront property located in downtown Naples, FL. Just a short walk to the beach, this hotel features a resort style pool and four ...
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Display Advertising For Hotels

display advertising
Display advertising is a very effective way for hotels to build brand awareness. Unlike pay-per-click text ads, display ads rely more on graphic elements to tell a hotel’s story. Using pictures, logos, text, and even videos to create banners, display ads have a strong impression potential for online travelers. These banners, which can come ...
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