Pay-per-click search and display advertising are both effective ways for hoteliers to market their properties to online travelers. Both highly targeted strategies, these types of digital marketing campaigns drive qualified and likely to convert travelers to your website.
What’s The Difference?
Pay-Per-Click (PPC) Search Advertisements
Pay-Per-Click is actually a term ...
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See how an oceanfront property attracted over half a million impressions for their hotel using display ads with the help of Vizergy.
Client Profile:
Vizergy’s client is a 183 room oceanfront property located in downtown Naples, FL. Just a short walk to the beach, this hotel features a resort style pool and four ...
Read More About Attracting Over 500,000 Hotel Guests Using Display Ads
Display advertising is a very effective way for hotels to build brand awareness. Unlike pay-per-click text ads, display ads rely more on graphic elements to tell a hotel’s story. Using pictures, logos, text, and even videos to create banners, display ads have a strong impression potential for online travelers.
These banners, which can come ...
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