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Tag - Personalization

Personalization Improves Conversions

February 25, 2021
personalization
By: Kristen Sullivan   In a world where hyper-targeted ads have been deemed “creepy” and “intrusive,” the fact remains that people prefer personalized messaging that comes from data collection. Most consumers like seeing content applicable to their lives and interests as opposed to something irrelevant. According to  Statista , 90% of consumers find marketing content personalization appealing, and they are more responsive to tailored messages. However, there is a fine line between personalized marketing and marketing that is down-right invasive. The goal is to find a happy ...
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Local Personalization for Hotels

September 26, 2019
Girl checking internet on macbook
Website Personalization continues to be a hot topic in the travel industry and today’s marketers have plenty of opportunity to personalize their users experience. Personalization is a simple step to improve website conversions for hotel properties. Vizergy’s CMS & platform makes it easy for hoteliers to personalize content for target audiences. Segmenting visitors by ...
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Crafting Personalized Campaigns to Drive Direct Bookings

personalized
Once you determine a desired target audience, you can begin crafting personalized campaigns that speak to a specific demographic. Mapping personalized content to deliver to a unique audience improves direct bookings on a hotel website. Since the home page is a major landing spot for most visitors, this is where a lot of the ...
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Creating Unique Experiences for Hotel Website Visitors

hotel
Creating unique experiences for website visitors using personalization tactics starts with determining target audiences. Mapping audiences by similar attributes such as new or return visitors, visitors from a specific campaign, from social networks, mobile visitors or a visitor from a certain geographic location will help craft content that speaks to each audience best. ...
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The Importance of Personalization

personalization
Website personalization is all the rage in the travel industry right now and today’s marketers have plenty of opportunity to personalize their users experience. Personalization is a simple step to improve website conversions for hotel properties. Vizergy’s CMS & platform  makes it easy to personalize content and travel suppliers must, because ...
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Best Email Marketing Campaigns for Your Hotel Property

email campaign
Vizergy clients have great success with our full-service email marketing product. This blog contains some of our client’s recent email campaigns that showcase high ROI and impressive analytics from utilizing  TargetingHub’s  smart list segmentation in addition to email marketing. TargetingHub analyzes existing hotel PMS data to identify key insights about client’s best ...
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Client Generates Over $275k with TargetingHub Email Campaigns

Targetinghub
Vizergy’s client is a relatively small property just outside of San Diego, CA. In the past year of utilizing the TargetingHub customer data platform for their email marketing, they have been able to grow their database by 2,615 new contacts. Vizergy’s customer data platform,  TargetingHub,  has allowed our client to identify their ...
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