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Tag - Data Marketing

COVID-19 Recovery Series: Email Marketing

May 21, 2020
email marketing after covid-19
While our industry continues to deal with a state of travel that is breaking all norms, there is actually an opportunity to solidify relationships with your audience. A strong email marketing strategy will keep loyal guests engaged and can even be a source of positive news to your audience as you lead them down the booking path for the future. When they ...
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COVID-19 Recovery Series: Adopting a Data-First Approach to Your Marketing

data marketing strategies_TargetingHub
With life slowing down for so many of us during the shutdown, it is a good opportunity to reflect on where we are and how we can improve on ourselves, both personally and professionally. In order to put together a solid marketing plan after COVID-19, we are encouraging our clients to take a close look ...
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Attracting Business and Leisure Travelers After COVID-19

businesstravelorleisure
As states and countries relax their restrictions on quarantine and social distancing, airlines and hotels will likely start offering generous discounts in order to generate demand and entice travelers back out into the world beyond their front doorstep.  It is already becoming clear that travel segments and behavior are changing as a result of coronavirus and hotels should plan now for ...
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COVID-19 Recovery Series: Media Budgets & Targeting

April 30, 2020
mediabudgetandtargeting
Amongst the many uncertainties and changes COVID-19 has brought upon the world, one thing is certain: the coronavirus crisis will end and people will travel again.   There is pent-up demand for travel, in fact there’s already a term for it in China “revenge travel”, those who intend to travel to make up for lost time or because quarantine is ...
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Data: The Secret to Successful Digital Marketing

March 09, 2020
online success with technology
Achieving more success online starts with knowing your customers. By leveraging existing data assets, personalized marketing campaigns can be developed to target specific audiences - resulting in higher returns on investment.  New Epsilon research found that 80% of consumers are more likely to make a purchase when a brand offers them personalized experiences. With ...
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Vizergy Technology Leads the Industry- a Q&A

Vizergy Technology
More than 20 years ago, Vizergy was founded to help simplify the digital space for hoteliers and make it more profitable. Since Vizergy's founding, we've continued to develop and enhance our digital marketing platforms and technology to empower our hospitality clients to be successful online.  Recently, we sat down Vizergy's Vice President of Information ...
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Behind the Build: REVERB Hotels by Hard Rock

February 17, 2020
vizergy website design
Vizergy and Hard Rock partnered together once again to create a website for an innovative new brand called Reverb.  Hard Rock came to us looking for a creative new website with an interesting layout designed with a tech-savvy audience in mind. For this young, diverse demographic, we chose to utilize images of people enjoying ...
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Effects of Instagram's API Update

February 04, 2020 Vizergy Digital Marketing
Instagram API Updates
If your property website currently has an Instagram feed application, it will no longer work in coming weeks. It must be updated to an approved, secure connection, in order to keep that photography feed flowing onto your website. In January 2018, Instagram announced they would be shutting down their old API (application program ...
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Why Are There So Many Hospitality Technology Vendors In Our Industry?

October 11, 2019
all in one
Vizergy’s Director of Client Services, Ross McAlpine, weighs in on HospitalityNet’s latest world panel . Hear from him and a handful of other experts about why there are so many options for technology vendors in the hospitality industry. Some hoteliers are rightfully disoriented in the current myriad of hospitality technology vendors and solutions ...
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Best Email Marketing Campaigns for Your Hotel Property

email campaign
Vizergy clients have great success with our full-service email marketing product. This blog contains some of our client’s recent email campaigns that showcase high ROI and impressive analytics from utilizing  TargetingHub’s  smart list segmentation in addition to email marketing. TargetingHub analyzes existing hotel PMS data to identify key insights about client’s best ...
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Client Generates Over $275k with TargetingHub Email Campaigns

Targetinghub
Vizergy’s client is a relatively small property just outside of San Diego, CA. In the past year of utilizing the TargetingHub customer data platform for their email marketing, they have been able to grow their database by 2,615 new contacts. Vizergy’s customer data platform,  TargetingHub,  has allowed our client to identify their ...
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The Truth About Voice Search

January 24, 2019
voice search
With voice search being the latest innovation in the world of digital search, Vizergy has received several questions and concerns from clients about being optimized for voice search. Chances are, if you have searched for tips on preparing for voice search, you have been inundated with article after article leading with the same statistic, ...
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