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Tag - Direct Bookings

Is AirBnB on the Decline?

May 05, 2022 Daisy Tackett
woman reading on the beach in a chair
Airbnb and other vacation rentals have been steady competition for hoteliers over the years. But lately, they’ve been receiving some negative press. Consumers are tired of complicated hosting policies, lack of amenities, and exorbitant fees associated with these rentals – which is good news for hoteliers!
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Vizergy® Teams with Sabre Hospitality at AAHOACON 2022

April 07, 2022
Sabre with Vizergy
Long standing partners bring together best in class digital marketing and distribution services.
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Vizergy® Partners with Hotel Equities Group, LLC

November 18, 2021
image of a handshake
Hospitality marketing leader collaborates with Hotel Equities to drive more direct business
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Personalization Improves Conversions

February 25, 2021
personalization
By: Kristen Sullivan   In a world where hyper-targeted ads have been deemed “creepy” and “intrusive,” the fact remains that people prefer personalized messaging that comes from data collection. Most consumers like seeing content applicable to their lives and interests as opposed to something irrelevant. According to  Statista , 90% of consumers find marketing content personalization appealing, and they are more responsive to tailored messages. However, there is a fine line between personalized marketing and marketing that is down-right invasive. The goal is to find a happy ...
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Optimize Your Website for "Crawlers"

February 24, 2021 Joseph Leo
Hotel SEO
The Ultimate in “Book Now” Prose: Part 2
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Micro-Weddings & Minimonies: Small-Scale Celebrations

January 21, 2021 Kristen Sullivan
microweddings
Micro-Weddings & Minimonies: Adapting Your Hotel for Small-Scale Celebrations Lavish, over-the-top weddings with extensive guest lists are a thing of the past, at least for the near future. Post-pandemic couples are opting for smaller, more intimate events to celebrate their big day, either with a micro-wedding or a minimony; elopements are also on the ...
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Inbound Marketing Techniques to Drive Traffic

November 17, 2020 Kristen Sullivan
inbound marketing techniques to boost hotel reservations
As consumers grow weary of advertising and an overload of intrusive content, inbound marketing techniques will bring attention to your hotel and increase conversions organically.
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If You’ve Got It, FLAUNT IT!

October 29, 2020 Jen Cialfi
Boutique Hotel Experience
Creative ways to invite locals to your hotel
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Uniquely Yours: Personalized Offers for Your Guests

September 09, 2020 Jen Cialfi
Red Balloon
Often times we see specials and packages continually repeated while searching for a hotel. If you’re getting tired of seeing the same promotions, so are your potential guests.
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Target Your Local Drive Market

August 13, 2020 Jen Cialfi
couple sunset pool
Reeling-in Regional Travelers Who are Reeling to Get Away
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Reassure Guests & Increase Bookings with a Solid Stand on COVID19

July 29, 2020 Kristen Sullivan, Adrienne Dempsey & Michelle Ragognetti
couple on pier
Use your website to communicate your health and safety precautions, available amenities, timely promotions, and flexible cancellations.
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COVID-19 Recovery Series: Distribution Strategy

June 11, 2020
vizergy_hotel global distribution
Hotel distribution has become increasingly complicated for hoteliers to manage and make the most of each channel that presents an opportunity to sell rooms. The growth in online travel agencies, including their high commissions and stranglehold over paid search activity on Google was a dominant feature of the hotel landscape over the last decade. Over the last few ...
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COVID-19 Recovery Series: Social Media Marketing

May 27, 2020
social media marketing during covid19
The coronavirus lockdown has forced everyone to stay inside their homes and the isolation from friends and loved ones means consumers are using social media more than they ever have. Reports have shown a 61% increase in social media engagement since the lockdown. That makes social media channels like Facebook and Instagram a ...
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COVID-19 Recovery Series: Email Marketing

May 21, 2020
email marketing after covid-19
While our industry continues to deal with a state of travel that is breaking all norms, there is actually an opportunity to solidify relationships with your audience. A strong email marketing strategy will keep loyal guests engaged and can even be a source of positive news to your audience as you lead them down the booking path for the future. When they ...
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COVID-19 Recovery Series: Adopting a Data-First Approach to Your Marketing

data marketing strategies_TargetingHub
With life slowing down for so many of us during the shutdown, it is a good opportunity to reflect on where we are and how we can improve on ourselves, both personally and professionally. In order to put together a solid marketing plan after COVID-19, we are encouraging our clients to take a close look ...
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Attracting Business and Leisure Travelers After COVID-19

businesstravelorleisure
As states and countries relax their restrictions on quarantine and social distancing, airlines and hotels will likely start offering generous discounts in order to generate demand and entice travelers back out into the world beyond their front doorstep.  It is already becoming clear that travel segments and behavior are changing as a result of coronavirus and hotels should plan now for ...
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COVID-19 Recovery Series: Boosting Natural Search Traffic

increasing natural search traffic after COVID-19
With COVID-19 disrupting the hospitality space so intensely, we are left wondering what the landscape will look like as we emerge on the other side of this pandemic. With hotels having to shut their doors, airlines flying mostly empty planes, and travel at a near standstill, the only silver lining is the time we now ...
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COVID-19 Recovery Series: Media Budgets & Targeting

April 30, 2020
mediabudgetandtargeting
Amongst the many uncertainties and changes COVID-19 has brought upon the world, one thing is certain: the coronavirus crisis will end and people will travel again.   There is pent-up demand for travel, in fact there’s already a term for it in China “revenge travel”, those who intend to travel to make up for lost time or because quarantine is ...
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Vizergy Launches New Hard Rock International Website

HardRockInternationalWebsiteLaunchWithVizergy
With the help of Vizergy Digital Marketing, Hard Rock has developed an online platform that caters to a variety of desired experiences, from mobile games for kids, to interactive casino gaming for adults.
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COVID-19: Management During a Crisis

April 22, 2020
COVID-19 Crisis Management Plan
It’s been over a month since COVID-19 travel bans and social distancing mandates have forced the hospitality industry, and much of the world, into a state of shutdown. The coronavirus has changed the way we live our lives and do business.  Above all else this is a humanitarian crisis, and we’re grateful that the Vizergy ...
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