Category - SEO
If you've spent any time reading about search marketing lately, you've probably noticed a growing list of acronyms. SEO, AEO, GEO, AISO, LLMO—the industry seems to invent a new one every few months.
The truth is that while each term emphasizes a slightly different aspect of search, they're all working toward the same goal: helping people discover trustworthy information when they need it.
Here's a simple breakdown.
Read More About SEO, AEO, GEO, AISO… what's the difference?
The fundamentals of SEO still matter. But the hotels that show up in AI-driven experiences will be the ones that go beyond their website and clearly establish their role within the destination.
Read More About Google's new AI search guidance: what hoteliers should actually pay attention to
Google is now pulling social media content directly into Google Business Profiles through a “Social Media Updates” carousel—surfacing posts from Instagram, Facebook, LinkedIn, and more right inside your listing.
So when someone searches your hotel, they’re not just seeing your location, reviews, and photos.
They may also see your latest content.
And that changes how hotels show up—and stand out—in search.
Read More About google business profiles just got more social
Artificial intelligence is reshaping how travelers discover hotels. Search is becoming conversational. Answers are replacing links. Recommendations are increasingly generated before a guest ever visits a website.
It is a meaningful shift, and one the hospitality industry cannot ignore. But as AI becomes more embedded in the discovery process, a misconception is starting to take hold: that visibility alone is enough.
Read More About what ai search can’t fix (and why strategy still matters)
To help properties understand and improve how they appear in this emerging discovery channel, Vizergy has launched the AI Search Optimization Dashboard, an integrated feature within the Vizergy Marketing System (VMS).
Read More About introducing Vizergy’s new ai search optimization dashboard: see how ai platforms view your hotel
Generative AI is reshaping how travelers search for hotels—and how hotels need to show up online. With platforms like Google SGE, Bing Copilot, and ChatGPT, search is no longer just a list of links. It’s a conversation.
Read More About from keywords to conversations: rethinking website content for generative engines
To help you stay ahead, we’re breaking down the key updates and optimizations that ensure your hotel appears in AI-led search results.
Read More About ai, meet hotel content: how to get your property into the answer box
In this episode, we sit down with Trish Leighton, Senior Manager of Search at Vizergy, to talk about the evolving world of hotel SEO, the rise of AI-driven search, and how hotels can compete in a landscape dominated by OTAs and conversational search.
Read More About the Vizergy interview series: Trish Leighton on hotel seo in the age of ai
2026 is shaping up to be one of the most competitive years yet for hotels online. With AI reshaping search, Google tightening quality standards, and travelers demanding faster, smarter, more personalized experiences — SEO has never been more important.
This checklist gives you what you need to stay ahead, attract more guests, and drive direct bookings.
Read More About hotel seo checklist for 2026: boost rankings & direct bookings
The fact that Google is starting to index Instagram captions could be a game-changer for hotel marketing especially in terms of SEO, brand discovery and visibility as well as local relevance. Here’s what it means and why it matters.
Read More About Google Is Reading Your Instagram Captions—Make Them Count for Bookings
July 22, 2025
Trish Leighton
The rise of AI in search means a fundamental shift in how users search and, consequently, how we should optimize. While traditional keyword research still has its place, the emphasis is now on understanding and answering conversational, intent-based queries. People are asking longer, more detailed questions, expecting AI to provide highly relevant, comprehensive answers.
Read More About Navigating the AI-Driven Search Landscape: New SEO Strategies for Hotels
Google is actively encouraging businesses to enhance their online presence by linking their social media profiles to their Google Business Profiles (GBP). By integrating platforms such as Instagram, X (formerly Twitter), Facebook, and others, businesses can provide potential customers with a comprehensive view of their brand directly within Google Search results.
https://www.seroundtable.com/google-business-profile-email-add-social-profiles-38554.html ...
Read More About Enhance Your Google Business Profile by Linking Social Media Accounts
October 31, 2024
Trish Leighton
Crafting a successful website strategy takes work - which is why we're here to help.
One of the first things we do when we begin an SEO campaign is map out a keyword strategy. Since the searches you want your site to show up for begin with a phrase, we need to invest time ...
Read More About Let's Talk Search Intent and Keyword Strategy
February 07, 2023
Trish Leighton
As a marketing professional in the hospitality space, it can be hard to know where your marketing dollars are best invested. Between SEO, PPC, Metasearch and OTA ads, there are so many channels to choose from, and the ROI will vary greatly from one to the next. But one thing is for sure – you need to be visible where your potential guests are shopping, and OTAs (online travel agencies) are often the first stop in the travel booking journey.
Read More About Putting OTAs in your Digital Marketing Mix
September 15, 2022
Daisy Tackett
Google has been teasing the end of third-party cookies since 2020, but it seems as if they’ve finally decided on a concrete plan.
Read More About Where Did All the Cookies Go?
The Search Visibility Booster helps to increase hotel direct bookings, creates additional hotel brand awareness and helps them better compete by being seen online more frequently. It’s comprised of 4 proven SEO strategies rolled into 1 programmatic plan. The package combines the following applications to help hoteliers glean potential guests with specific messages relevant to their inquiries.
Read More About Vizergy® Introduces New SEO Product Package – Search Visibility Booster
January 11, 2022
Trish Leighton
For SEO professionals, 2021 can be summed up in two words: algorithm updates. Last year, we saw an unprecedented number of search algorithm changes and tests that made the search result landscape far more volatile than in previous years. Some of these were confirmed by Google, and we were given some insight into what they ...
Read More About Expert Panel:
2021 Google Updates
December 17, 2021
Anna Ajluni
In today’s business climate, paid media is an important component of any comprehensive marketing strategy. With much of our lives taking place online—and in social media spaces—it is more important than ever for businesses to have a strong online presence.
When considering where to invest in an online advertising presence, it helps to ...
Read More About Taking A Multichannel Approach to Media
September 23, 2021
Gretchen Walkenhorst and Johanna Dykstra
While this year has been anything but normal, time marches on and budget season has arrived. While the past 1.5 years may be hard to use for future planning, there are certainly lessons to be learned for 2022. Let’s look at some trends and strategies to keep in mind as you begin your 2022 planning.
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Read More About Industry Insights: Budgeting for 2022
About Plantation on Crystal River
Plantation on Crystal River is a beautiful, 232-acre resort surrounded by Kings Bay’s natural springs. The resort is part of the Ascend Hotel Collection®, a lifestyle division of Choice Hotels®. Recognized as the hotel industry’s first soft-brand concept, each of the Ascend Collection hotels is ...
Read More About Case Study: Converting leisure travelers
