Tag - Content Marketing, Data Marketing, Digital Marketing, Hotel Marketing, Hotel Social Media, Hotel Web Management Platform, Hotel Website Design, Integr
By: Kristen Sullivan
In a world where hyper-targeted ads have been deemed “creepy” and “intrusive,” the fact remains that people prefer personalized messaging that comes from data collection. Most consumers like seeing content applicable to their lives and interests as opposed to something irrelevant. According to Statista , 90% of consumers find marketing content personalization appealing, and they are more responsive to tailored messages. However, there is a fine line between personalized marketing and marketing that is down-right invasive. The goal is to find a happy ...
Read More About Personalization Improves Conversions
November 17, 2020
Kristen Sullivan
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As consumers grow weary of advertising and an overload of intrusive content, inbound marketing techniques will bring attention to your hotel and increase conversions organically.
Read More About Inbound Marketing Techniques to Drive Traffic
July 23, 2020
Kristen Sullivan
With travel resuming after the unprecedented COVID-19 pandemic, travelers are looking for newly implemented safety procedures when determining which hotels to patron. More companies are taking the approach of digitalizing certain aspects of their business to create a contact-less experience that guests will appreciate. Having an interactive, user-friendly website serves as the foundation of your ...
Read More About COVID-19 Recovery Series: Welcome Back Guests with Certainty
While our industry continues to deal with a state of travel that is breaking all norms, there is actually an opportunity to solidify relationships with your audience. A strong email marketing strategy will keep loyal guests engaged and can even be a source of positive news to your audience as you lead them down the booking path for the future. When they ...
Read More About COVID-19 Recovery Series: Email Marketing
Vizergy’s Director of Client Services, Ross McAlpine, weighs in on HospitalityNet's latest world panel. Hear from him and a handful of other experts about whether or not they think Google's "Zero Click Search" Marks the End of Hotel Paid Search Marketing.
"I think zero-click search is having a more profound effect on natural ...
Read More About Does Google’s “Zero Click Search” Mark the End of Hotel Paid Search Marketing?
This new year is all about having the perfect, 20/20 vision for your property’s digital marketing plan.
A new year is the perfect opportunity to reflect on the previous year: What brought the most success? What could be improved? What can we add to our current marketing plan to ensure even higher success ...
Read More About 2020 Digital Marketing Trends for Hoteliers
