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Tag - Digital Marketing Platform

Vizergy® Teams with Sabre Hospitality at AAHOACON 2022

April 07, 2022
Sabre with Vizergy
Long standing partners bring together best in class digital marketing and distribution services.
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Vizergy® Partners with Hotel Equities Group, LLC

November 18, 2021
image of a handshake
Hospitality marketing leader collaborates with Hotel Equities to drive more direct business
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Travel Trends: Second City Destinations

October 25, 2021 Jen Cialfi
Woman Traveling
Second Cities Come Out on Top Travel is beginning to pick up, and more people are hitting the spots on their Destination Bucket Lists after the unforeseen travel break. More travel is great! But more tourists? Maybe not so much. If you’re looking to get your travel fix while avoiding the crowds (whether social ...
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Industry Insights: Budgeting for 2022

September 23, 2021 Gretchen Walkenhorst and Johanna Dykstra
Budgeting 2022
While this year has been anything but normal, time marches on and budget season has arrived. While the past 1.5 years may be hard to use for future planning, there are certainly lessons to be learned for 2022. Let’s look at some trends and strategies to keep in mind as you begin your 2022 planning. ...
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Wedding Bells Are Ringing: An Influx in Wedding Travel

August 10, 2021 Jen Cialfi
Couple getting married
Preparing for an Influx in Wedding Group Travel COVID forced countless couples to postpone their weddings last year. Now more cities are opening, and more people are becoming vaccinated, so wedding ceremonies are coming back in full force. Couples are inviting more attendees to their wedding festivities. Guests are eager to attend destination weddings ...
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Building a Great Marketing Calendar

July 13, 2021 Kristen Sullivan
Planning Your Marketing Calendar
Capturing and keeping consumers’ attention is no easy feat, especially with all the information they’re bombarded with daily. It’s crucial to remain visible by maintaining a consistent and on-going digital presence throughout the year. Building a well-thought marketing calendar will ensure you have several solid ideas rather than throwing something together at the last minute ...
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Personalization Improves Conversions

February 25, 2021
personalization
By: Kristen Sullivan   In a world where hyper-targeted ads have been deemed “creepy” and “intrusive,” the fact remains that people prefer personalized messaging that comes from data collection. Most consumers like seeing content applicable to their lives and interests as opposed to something irrelevant. According to  Statista , 90% of consumers find marketing content personalization appealing, and they are more responsive to tailored messages. However, there is a fine line between personalized marketing and marketing that is down-right invasive. The goal is to find a happy ...
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Target Your Local Drive Market

August 13, 2020 Jen Cialfi
couple sunset pool
Reeling-in Regional Travelers Who are Reeling to Get Away
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COVID-19 Recovery Series: Distribution Strategy

June 11, 2020
vizergy_hotel global distribution
Hotel distribution has become increasingly complicated for hoteliers to manage and make the most of each channel that presents an opportunity to sell rooms. The growth in online travel agencies, including their high commissions and stranglehold over paid search activity on Google was a dominant feature of the hotel landscape over the last decade. Over the last few ...
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COVID-19 Recovery Series: Adopting a Data-First Approach to Your Marketing

data marketing strategies_TargetingHub
With life slowing down for so many of us during the shutdown, it is a good opportunity to reflect on where we are and how we can improve on ourselves, both personally and professionally. In order to put together a solid marketing plan after COVID-19, we are encouraging our clients to take a close look ...
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Vizergy's Partnership with Leading Hospitality Branding Agency B&Co. Continues to Grow - Positioning Clients for Success

April 13, 2020
Vizergy and B & Co
Today, Vizergy Digital Marketing announced a series of successful collaborations with leading hospitality branding agency B&Co. The marriage of Vizergy's best in class digital marketing platform and web development team with the branding visionaries at B&Co. have led to a partnership that allows each business to provide their mutual clients with the best of both worlds.
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Data: The Secret to Successful Digital Marketing

March 09, 2020
online success with technology
Achieving more success online starts with knowing your customers. By leveraging existing data assets, personalized marketing campaigns can be developed to target specific audiences - resulting in higher returns on investment.  New Epsilon research found that 80% of consumers are more likely to make a purchase when a brand offers them personalized experiences. With ...
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Vizergy Technology Leads the Industry- a Q&A

Vizergy Technology
More than 20 years ago, Vizergy was founded to help simplify the digital space for hoteliers and make it more profitable. Since Vizergy's founding, we've continued to develop and enhance our digital marketing platforms and technology to empower our hospitality clients to be successful online.  Recently, we sat down Vizergy's Vice President of Information ...
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Why Are There So Many Hospitality Technology Vendors In Our Industry?

October 11, 2019
all in one
Vizergy’s Director of Client Services, Ross McAlpine, weighs in on HospitalityNet’s latest world panel . Hear from him and a handful of other experts about why there are so many options for technology vendors in the hospitality industry. Some hoteliers are rightfully disoriented in the current myriad of hospitality technology vendors and solutions ...
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CMS Enhancement: Reviews Feed Application

September 16, 2019
reviews feed
Vizergy’s team of experts released two new reviews feed widgets in the CMS. Introducing the “Reviews Feed- List” in a listing display and “Reviews Feed- Carousel” in a slider display! The new widgets showcase the latest reviews on a property website in a seamless manner. The benefit of displaying credible, third-party authenticated user-generated reviews ...
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CMS Enhancement: Online Media & Campaign Tracking

June 05, 2019
cms enhancements
Vizergy’s latest enhancement to their  CMS platform  gives clients better tracking and reporting using Adobe Analytics. Adobe Analytics tracking has been enhanced to better track across separate domains such as online media, campaigns (email, display, etc.), and natural search. Enhanced tracking will allow clients to attribute more bookings to the channel they ...
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Brand Consistency with Site Live: Ranchos De Los Caballeros

Ranchos
Ranchos de los Caballeros, a long-time partner with Vizergy, just launched a brand new custom, responsive website with a gorgeous design!  Property Stats: Property Name: Ranchos de los Caballeros Location: Wickenburg, Arizona Room Numbers: 67 guests rooms and 12 suites TripAdvisor: Excellent Rating!  URL: https://www.ranchodeloscaballeros.com/ Custom Website Design:  Here ...
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Digital Marketing Firm Poised for Success in 2019 with Focus on Data Marketing Platform: TargetingHub®

February 26, 2019
success
Vizergy, the hospitality industry’s leading provider in digital marketing software solutions, closed the books on their most successful calendar year ever in 2018. The company, based in Jacksonville, FL, boasts 1,300+ clients in 26 countries. The company grew its customer base and revenue significantly in 2018 with the acquisition of several new large client and multi ...
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