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Personalization Improves Conversions

February 25, 2021
By: Kristen Sullivan   In a world where hyper-targeted ads have been deemed “creepy” and “intrusive,” the fact remains that people prefer personalized messaging that comes from data collection. Most consumers like seeing content applicable to their lives and interests as opposed to something irrelevant. According to  Statista , 90% of consumers find marketing content personalization appealing, and they are more responsive to tailored messages. However, there is a fine line between personalized marketing and marketing that is down-right invasive. The goal is to find a happy ...
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Optimize Your Website for "Crawlers"

February 24, 2021 Joseph Leo
Hotel SEO
The Ultimate in “Book Now” Prose: Part 2
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Micro-Weddings & Minimonies: Small-Scale Celebrations

January 21, 2021 Kristen Sullivan
Micro-Weddings & Minimonies: Adapting Your Hotel for Small-Scale Celebrations Lavish, over-the-top weddings with extensive guest lists are a thing of the past, at least for the near future. Post-pandemic couples are opting for smaller, more intimate events to celebrate their big day, either with a micro-wedding or a minimony; elopements are also on the ...
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The Ultimate in “Book Now” Prose: Website Copywriting

December 01, 2020 Joseph Leo
The Ultimate in Book Now Prose
Your website has beautiful imagery. Your search engine optimization strategy is primo. Visitors are visiting. Now what? Now that you have them there, keep them there with powerful copy.
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