Tag - Search Engine Marketing
November 16, 2022
Trish Leighton
At Vizergy, one of the first things we do when we begin an SEO campaign is map out a keyword strategy. Since the searches you want your site to show up for start with a phrase, we need to invest time and thought into this foundational element of SEO. While many people would assume just ...
Read More About Let's Talk Search Intent and Keyword Strategy
September 15, 2022
Daisy Tackett
Google has been teasing the end of third-party cookies since 2020, but it seems as if they’ve finally decided on a concrete plan.
Read More About Where Did All the Cookies Go?
The Search Visibility Booster helps to increase hotel direct bookings, creates additional hotel brand awareness and helps them better compete by being seen online more frequently. It’s comprised of 4 proven SEO strategies rolled into 1 programmatic plan. The package combines the following applications to help hoteliers glean potential guests with specific messages relevant to their inquiries.
Read More About Vizergy® Introduces New SEO Product Package – Search Visibility Booster
About Plantation on Crystal River
Plantation on Crystal River is a beautiful, 232-acre resort surrounded by Kings Bay’s natural springs. The resort is part of the Ascend Hotel Collection®, a lifestyle division of Choice Hotels®. Recognized as the hotel industry’s first soft-brand concept, each of the Ascend Collection hotels is ...
Read More About Case Study: Converting leisure travelers
February 24, 2021
Joseph Leo
The Ultimate in “Book Now” Prose: Part 2
Read More About Optimize Your Website for "Crawlers"
January 21, 2021
Kristen Sullivan
Micro-Weddings & Minimonies: Adapting Your Hotel for Small-Scale Celebrations
Lavish, over-the-top weddings with extensive guest lists are a thing of the past, at least for the near future. Post-pandemic couples are opting for smaller, more intimate events to celebrate their big day, either with a micro-wedding or a minimony; elopements are also on the ...
Read More About Micro-Weddings & Minimonies: Small-Scale Celebrations
Google continually makes changes to improve their search results each day. Most changes aren’t noticeable but when an update contains actionable information, Google gives advanced notice and advice on how to respond those updates.
Read More About You’ve Gotta E-A-T to Rank in Search Engine Results
Pay-per-click search and display advertising are both effective ways for hoteliers to market their properties to online travelers. Both highly targeted strategies, these types of digital marketing campaigns drive qualified and likely to convert travelers to your website.
What’s The Difference?
Pay-Per-Click (PPC) Search Advertisements
Pay-Per-Click is actually a term ...
Read More About Hotel PPC Search & Display Advertising Explained
Using PPC Campaigns, a Vizergy client reduced their OTA fees and boosted direct ROI by 212%!
Client Profile:
Vizergy’s client is a high-traffic hotel located in New York City, just a short shuttle ride away from LaGuardia Airport.
Its 358 modern-styled rooms feature spacious work areas for the business traveler. The hotel ...
Read More About Reducing OTA Fees With PPC Campaigns
See how an oceanfront property attracted over half a million impressions for their hotel using display ads with the help of Vizergy.
Client Profile:
Vizergy’s client is a 183 room oceanfront property located in downtown Naples, FL. Just a short walk to the beach, this hotel features a resort style pool and four ...
Read More About Attracting Over 500,000 Hotel Guests Using Display Ads
Display advertising is a very effective way for hotels to build brand awareness. Unlike pay-per-click text ads, display ads rely more on graphic elements to tell a hotel’s story. Using pictures, logos, text, and even videos to create banners, display ads have a strong impression potential for online travelers.
These banners, which can come ...
Read More About Display Advertising For Hotels
Ranchos de los Caballeros, a long-time partner with Vizergy, just launched a brand new custom, responsive website with a gorgeous design!
Property Stats:
Property Name: Ranchos de los Caballeros
Location: Wickenburg, Arizona
Room Numbers: 67 guests rooms and 12 suites
TripAdvisor: Excellent Rating!
URL: https://www.ranchodeloscaballeros.com/
Custom Website Design:
Here ...
Read More About Brand Consistency with Site Live: Ranchos De Los Caballeros
Vizergy’s Senior Manager of Search Marketing Services, Trish Leighton, dives into some frequently asked questions about search engine optimization from hoteliers.
How do I know that we are targeting the right keywords? Should there be variations of keywords on our website in order to rank for them all?
Google is looking for a ...
Read More About SEO FAQ’s for Hoteliers
Backlinks are incoming links to your website from other websites. These links to your website are viewed as votes of confidence to search engines. It means your property’s website is important and relevant enough for other websites to link to and associate themselves with.
Quality vs. Quantity of Backlinks:
In the past, backlinks were ...
Read More About Why Backlinks Are Important for Hotel SEO
Check out how Wordstream’s 20-Minute Work Week improved our team’s productivity by 39%.
WordStream Customer Spotlight: click here to read the full feature.
Whether you’re operating a small boutique inn or a large chain of hotels, digital marketing can often fall to the back burner as you deal with the immediate concerns ...
Read More About WordStream: Spotlight on Vizergy, Agency to the Hospitality Stars
With voice search being the latest innovation in the world of digital search, Vizergy has received several questions and concerns from clients about being optimized for voice search.
Chances are, if you have searched for tips on preparing for voice search, you have been inundated with article after article leading with the same statistic, ...
Read More About The Truth About Voice Search
