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Tag - Hotel Digital Marketing

Vizergy Announces New Website for Long-Time Client – Trapp Family Lodge

March 30, 2023
Outdoor view of Trapp Family Lodge
JACKSONVILLE, FLA., March 30, 2023  – After more than a decade, Vizergy is still creating beautiful, innovative websites for long-time client Trapp Family Lodge in Stowe, Vermont. Having built their past website in 2014, Vizergy and Trapp knew it was time to come back to the table and craft a new website that allowed guests ...
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Putting OTAs in your Digital Marketing Mix

February 07, 2023 Trish Leighton
View of hotel balconies
As a marketing professional in the hospitality space, it can be hard to know where your marketing dollars are best invested. Between SEO, PPC, Metasearch and OTA ads, there are so many channels to choose from, and the ROI will vary greatly from one to the next. But one thing is for sure – you need to be visible where your potential guests are shopping, and OTAs (online travel agencies) are often the first stop in the travel booking journey.
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Case Study:
215:1 ROI with Email Marketing

November 02, 2021 Johanna Dykstra
Chicago
Is your hotel leveraging one of the most valuable assets to increase profitability? Your email database could be the key to increasing revenue as the travel industry continues to recover. Take advantage of an opportunity to solidify relationships with your audience and keep loyal guests engaged with updates from the property and exclusive offers. Email ...
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215:1 ROI with Email Marketing

Building a Great Marketing Calendar

July 13, 2021 Kristen Sullivan
Planning Your Marketing Calendar
Capturing and keeping consumers’ attention is no easy feat, especially with all the information they’re bombarded with daily. It’s crucial to remain visible by maintaining a consistent and on-going digital presence throughout the year. Building a well-thought marketing calendar will ensure you have several solid ideas rather than throwing something together at the last minute ...
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Micro-Weddings & Minimonies: Small-Scale Celebrations

January 21, 2021 Kristen Sullivan
microweddings
Micro-Weddings & Minimonies: Adapting Your Hotel for Small-Scale Celebrations Lavish, over-the-top weddings with extensive guest lists are a thing of the past, at least for the near future. Post-pandemic couples are opting for smaller, more intimate events to celebrate their big day, either with a micro-wedding or a minimony; elopements are also on the ...
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Reassure Guests & Increase Bookings with a Solid Stand on COVID19

July 29, 2020 Kristen Sullivan, Adrienne Dempsey & Michelle Ragognetti
couple on pier
Use your website to communicate your health and safety precautions, available amenities, timely promotions, and flexible cancellations.
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Vizergy Launches Sleek New Website for Beachcomber Resort & Club

July 09, 2020
beachcomber resort and villas
Site showcases multi-million-dollar renovation and addresses ADA compliance   Beachcomber Resort & Club in Pompano Beach, FL, has partnered with Vizergy Digital Marketing to launch a new website unveiling its multi-million-dollar renovation featuring a stunning new look and wide array of ...
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COVID-19 Recovery Series: Social Media Marketing

May 27, 2020
social media marketing during covid19
The coronavirus lockdown has forced everyone to stay inside their homes and the isolation from friends and loved ones means consumers are using social media more than they ever have. Reports have shown a 61% increase in social media engagement since the lockdown. That makes social media channels like Facebook and Instagram a ...
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Vizergy Launches New Website Projects a World Apart

Dubbel Dutch and Villa Escalesia
Vizergy Digital Marketing announced the launch of two stunning new websites. The focus of both projects center on best practices in design, guest engagement, conversion and storytelling.
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Attracting Business and Leisure Travelers After COVID-19

businesstravelorleisure
As states and countries relax their restrictions on quarantine and social distancing, airlines and hotels will likely start offering generous discounts in order to generate demand and entice travelers back out into the world beyond their front doorstep.  It is already becoming clear that travel segments and behavior are changing as a result of coronavirus and hotels should plan now for ...
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COVID-19 Recovery Series: Boosting Natural Search Traffic

increasing natural search traffic after COVID-19
With COVID-19 disrupting the hospitality space so intensely, we are left wondering what the landscape will look like as we emerge on the other side of this pandemic. With hotels having to shut their doors, airlines flying mostly empty planes, and travel at a near standstill, the only silver lining is the time we now ...
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Vizergy Launches New Hard Rock International Website

HardRockInternationalWebsiteLaunchWithVizergy
With the help of Vizergy Digital Marketing, Hard Rock has developed an online platform that caters to a variety of desired experiences, from mobile games for kids, to interactive casino gaming for adults.
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Vizergy's Partnership with Leading Hospitality Branding Agency B&Co. Continues to Grow - Positioning Clients for Success

April 13, 2020
Vizergy and B & Co
Today, Vizergy Digital Marketing announced a series of successful collaborations with leading hospitality branding agency B&Co. The marriage of Vizergy's best in class digital marketing platform and web development team with the branding visionaries at B&Co. have led to a partnership that allows each business to provide their mutual clients with the best of both worlds.
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Data: The Secret to Successful Digital Marketing

March 09, 2020
online success with technology
Achieving more success online starts with knowing your customers. By leveraging existing data assets, personalized marketing campaigns can be developed to target specific audiences - resulting in higher returns on investment.  New Epsilon research found that 80% of consumers are more likely to make a purchase when a brand offers them personalized experiences. With ...
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Vizergy Technology Leads the Industry- a Q&A

Vizergy Technology
More than 20 years ago, Vizergy was founded to help simplify the digital space for hoteliers and make it more profitable. Since Vizergy's founding, we've continued to develop and enhance our digital marketing platforms and technology to empower our hospitality clients to be successful online.  Recently, we sat down Vizergy's Vice President of Information ...
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Is OYO Hotels the next WeWork of the hospitality industry?

November 26, 2019
oyo
Vizergy’s Director of Client Services, Ross McAlpine, weighs in on HospitalityNet’s latest world panel. Hear from him and a handful of other experts about whether or not they think OYO Hotels is the next WeWork of the hospitality industry.
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Behind the Build: The Galapagos Island’s Villa Escalesia

November 20, 2019
Villa Escalesia
Villa Escalesia came to Vizergy with stunning photography featuring their amazing oceanfront mansion and the wonderful wildlife that makes Galapagos famous.
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Google’s New Algorithm Update – BERT

November 05, 2019
Google
​Google has recently announced what they consider a major algorithm update, what many are calling their most important in the last 5 years.
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New CMS Feature: Blog Application

October 21, 2019
blog
Vizergy’s new native blog application is available within the CMS & Platform
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Trends To Consider For 2020 Hotel Digital Marketing Budget

2020
While many of us are excited for the Fall season, hoteliers are focused on another important season: Hotel Budget Season. Now is the time for hoteliers to review their previous years’ budget and make any necessary changes for the upcoming year. While evaluating their hotel budget, hoteliers should also consider the latest digital marketing ...
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