Tag - Hotel Digital Marketing
For many independent hotels, DIY marketing feels like the smart move.
Early on, it usually is.
A website update here. A few Meta ads there. A Google listing polished when time allows. At a certain stage, this approach works well enough to keep occupancy steady and revenue moving in the right direction.
The problem is not starting with DIY marketing.
The problem is staying there longer than you should.
Because there is a point where
Read More About the cost of going it alone: when diy marketing stops scaling
Today, guests aren’t just browsing websites or scrolling through search results. They’re asking AI platforms and search‑assisted tools where to stay. And those platforms don’t experience your website the way a human does. If AI platforms and search engines can’t find your website — or can’t understand it — your story never gets told.
Read More About great storytelling doesn’t matter if AI can’t find your hotel
Search behavior is changing. AI-powered discovery is influencing how travelers research and choose hotels. guest expectations are higher, across every touchpoint, from the first search to the booking experience.
Simply checking boxes is no longer enough.
Read More About when an agency isn’t enough anymore
The Vizergy Marketing System (VMS) wasn’t built last month. It’s an established, enterprise-grade platform powering hotel websites at scale, and it keeps getting better. New AI capabilities, smarter tools, and performance enhancements are continuously being added.
Read More About future-ready and battle-tested: why the Vizergy Marketing System stands apart
In this episode of The Vizergy Interview Series, Vice President of IT Kyle Peterson breaks down how AI is powering the Vizergy Marketing System and other hospitality platforms and what hoteliers should expect from AI today and tomorrow.
Read More About the Vizergy interview series: our ai-powered hospitality platform with Kyle Peterson
In Episode 4 of the Vizergy Interview Series, COO Addams England gives a deep look into the technology that powers modern hotel marketing. He explains what makes the Vizergy Marketing System unique, how AI is transforming the way hotels work, and which tools drive stronger engagement and more direct revenue.
Read More About the Vizergy interview series: Addams England on the technology behind better hotel marketing
In this episode, we sit down with Client Services Account Executive Josh McKilligan to discuss what makes hotel–agency partnerships truly effective, how strategic alignment drives results, and how AI is reshaping marketing analytics.
Read More About the Vizergy interview series: Josh MacKilligan on cultivating strong partnerships for hotel strategy
How Valencia Hotel Group Boldly Boutiques in a Big Brand World
As defined, a boutique hotel offers services of high quality to a small number of customers. It has a unique personal touch that discerning guests long to experience. These accommodations emote a sense of place — they are individual, lovely, and refreshing. Valencia ...
Read More About Valencia Hotel Group: Do You Boutique?
JACKSONVILLE, FLA., March 30, 2023 – After more than a decade, Vizergy is still creating beautiful, innovative websites for long-time client Trapp Family Lodge in Stowe, Vermont. Having built their past website in 2014, Vizergy and Trapp knew it was time to come back to the table and craft a new website that allowed guests ...
Read More About Vizergy Announces New Website for Long-Time Client – Trapp Family Lodge
February 07, 2023
Trish Leighton
As a marketing professional in the hospitality space, it can be hard to know where your marketing dollars are best invested. Between SEO, PPC, Metasearch and OTA ads, there are so many channels to choose from, and the ROI will vary greatly from one to the next. But one thing is for sure – you need to be visible where your potential guests are shopping, and OTAs (online travel agencies) are often the first stop in the travel booking journey.
Read More About Putting OTAs in your Digital Marketing Mix
November 02, 2021
Johanna Dykstra
Is your hotel leveraging one of the most valuable assets to increase profitability? Your email database could be the key to increasing revenue as the travel industry continues to recover. Take advantage of an opportunity to solidify relationships with your audience and keep loyal guests engaged with updates from the property and exclusive offers.
Email ...
Read More About Case Study:
215:1 ROI with Email Marketing
July 13, 2021
Kristen Sullivan
Capturing and keeping consumers’ attention is no easy feat, especially with all the information they’re bombarded with daily. It’s crucial to remain visible by maintaining a consistent and on-going digital presence throughout the year. Building a well-thought marketing calendar will ensure you have several solid ideas rather than throwing something together at the last minute ...
Read More About Building a Great Marketing Calendar
January 21, 2021
Kristen Sullivan
Micro-Weddings & Minimonies: Adapting Your Hotel for Small-Scale Celebrations
Lavish, over-the-top weddings with extensive guest lists are a thing of the past, at least for the near future. Post-pandemic couples are opting for smaller, more intimate events to celebrate their big day, either with a micro-wedding or a minimony; elopements are also on the ...
Read More About Micro-Weddings & Minimonies: Small-Scale Celebrations
July 29, 2020
Kristen Sullivan, Adrienne Dempsey & Michelle Ragognetti
Use your website to communicate your health and safety precautions, available amenities, timely promotions, and flexible cancellations.
Read More About Reassure Guests & Increase Bookings with a Solid Stand on COVID19
Site showcases multi-million-dollar renovation and addresses ADA compliance
Beachcomber Resort & Club in Pompano Beach, FL, has partnered with Vizergy Digital Marketing to launch a new website unveiling its multi-million-dollar renovation featuring a stunning new look and wide array of ...
Read More About Vizergy Launches Sleek New Website for Beachcomber Resort & Club
