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Tag - Hotel Search Engine Optimization

Vizergy® Introduces New SEO Product Package – Search Visibility Booster

July 28, 2022
hands at a laptop
The Search Visibility Booster helps to increase hotel direct bookings, creates additional hotel brand awareness and helps them better compete by being seen online more frequently. It’s comprised of 4 proven SEO strategies rolled into 1 programmatic plan. The package combines the following applications to help hoteliers glean potential guests with specific messages relevant to their inquiries.
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Expert Panel:
2021 Google Updates

January 11, 2022 Trish Leighton
SEO
For SEO professionals, 2021 can be summed up in two words: algorithm updates. Last year, we saw an unprecedented number of search algorithm changes and tests that made the search result landscape far more volatile than in previous years. Some of these were confirmed by Google, and we were given some insight into what they ...
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2021 Google Updates

Case Study: Converting leisure travelers

August 03, 2021
kayak in river
About Plantation on Crystal River Plantation on Crystal River is a beautiful, 232-acre resort surrounded by Kings Bay’s natural springs. The resort is part of the Ascend Hotel Collection®, a lifestyle division of Choice Hotels®. Recognized as the hotel industry’s first soft-brand concept, each of the Ascend Collection hotels is ...
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Optimize Your Website for "Crawlers"

February 24, 2021 Joseph Leo
Hotel SEO
The Ultimate in “Book Now” Prose: Part 2
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Micro-Weddings & Minimonies: Small-Scale Celebrations

January 21, 2021 Kristen Sullivan
microweddings
Micro-Weddings & Minimonies: Adapting Your Hotel for Small-Scale Celebrations Lavish, over-the-top weddings with extensive guest lists are a thing of the past, at least for the near future. Post-pandemic couples are opting for smaller, more intimate events to celebrate their big day, either with a micro-wedding or a minimony; elopements are also on the ...
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Vizergy Launches New Hard Rock International Website

HardRockInternationalWebsiteLaunchWithVizergy
With the help of Vizergy Digital Marketing, Hard Rock has developed an online platform that caters to a variety of desired experiences, from mobile games for kids, to interactive casino gaming for adults.
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You’ve Gotta E-A-T to Rank in Search Engine Results

November 11, 2019
Google
Google continually makes changes to improve their search results each day. Most changes aren’t noticeable but when an update contains actionable information, Google gives advanced notice and advice on how to respond those updates.
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Google’s New Algorithm Update – BERT

November 05, 2019
Google
​Google has recently announced what they consider a major algorithm update, what many are calling their most important in the last 5 years.
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CMS Enhancement: Reviews Feed Application

September 16, 2019
reviews feed
Vizergy’s team of experts released two new reviews feed widgets in the CMS. Introducing the “Reviews Feed- List” in a listing display and “Reviews Feed- Carousel” in a slider display! The new widgets showcase the latest reviews on a property website in a seamless manner. The benefit of displaying credible, third-party authenticated user-generated reviews ...
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Making PPC Search Ads Work For Your Hotel

July 24, 2019
PPC Search Ads
Pay-per-click (PPC) search ads are an effective way for hotels to outrank their competition in search engine results and drive quality traffic to their website. These non-organic search results appear above and below organic results on search engines. Hotel marketers bid on keyword terms and phrases relevant to their hotel property to rank in online searches. ...
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Tips to Boost Direct Bookings for Hotels

direct bookings
With so much competition from OTAs for direct bookings, hoteliers need to be savvy with the techniques to attract visitors to their property’s website. Below are a few strategies put together by the experts at Vizergy that have helped our clients boost their direct bookings. Strategy: Book Direct. Get More. Use this eye-catching headline ...
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SEO FAQ’s for Hoteliers

SEO
Vizergy’s Senior Manager of Search Marketing Services, Trish Leighton, dives into some frequently asked questions about search engine optimization from hoteliers. How do I know that we are targeting the right keywords? Should there be variations of keywords on our website in order to rank for them all? Google is looking for a ...
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