Vizergy ® Blog Hotel Marketing Category

Category - Hotel Marketing

Using Inbound Marketing Techniques to Attract Hotel Guests

November 17, 2020 Kristen Sullivan
inbound marketing techniques to boost hotel reservations
As consumers grow weary of advertising and an overload of intrusive content, inbound marketing techniques will bring attention to your hotel and increase conversions organically.
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If You’ve Got It, FLAUNT IT!

October 29, 2020 Jen Cialfi
Boutique Hotel Experience
Creative ways to invite locals to your hotel
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The "New" Thomas Cook – Vizergy Weighs In

October 01, 2020
Greek traVEL
Vizergy’s Vice President of Client Services, Ross McAlpine, weighs in on Thomas Cook on HospitalityNet's latest world panel . Along with other industry experts, Ross discusses how the once mighty Thomas Cook brand is now challenged to reinvent itself as an online travel agency to compete with the likes of TripAdvisor and Booking.com. ...
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Uniquely Yours: Personalized Offers for Your Guests

September 09, 2020 Jen Cialfi
Red Balloon
Often times we see specials and packages continually repeated while searching for a hotel. If you’re getting tired of seeing the same promotions, so are your potential guests.
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Target Your Local Drive Market

August 13, 2020 Jen Cialfi
couple sunset pool
Reeling-in Regional Travelers Who are Reeling to Get Away
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Reassure Guests & Increase Bookings with a Solid Stand on COVID19

July 29, 2020 Kristen Sullivan, Adrienne Dempsey & Michelle Ragognetti
couple on pier
Use your website to communicate your health and safety precautions, available amenities, timely promotions, and flexible cancellations.
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Vizergy Launches New Website Projects a World Apart

Dubbel Dutch and Villa Escalesia
Vizergy Digital Marketing announced the launch of two stunning new websites. The focus of both projects center on best practices in design, guest engagement, conversion and storytelling.
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COVID-19 Recovery Series: Adopting a Data-First Approach to Your Marketing

data marketing strategies_TargetingHub
With life slowing down for so many of us during the shutdown, it is a good opportunity to reflect on where we are and how we can improve on ourselves, both personally and professionally. In order to put together a solid marketing plan after COVID-19, we are encouraging our clients to take a close look ...
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Attracting Business and Leisure Travelers After COVID-19

businesstravelorleisure
As states and countries relax their restrictions on quarantine and social distancing, airlines and hotels will likely start offering generous discounts in order to generate demand and entice travelers back out into the world beyond their front doorstep.  It is already becoming clear that travel segments and behavior are changing as a result of coronavirus and hotels should plan now for ...
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COVID-19 Recovery Series: Boosting Natural Search Traffic

increasing natural search traffic after COVID-19
With COVID-19 disrupting the hospitality space so intensely, we are left wondering what the landscape will look like as we emerge on the other side of this pandemic. With hotels having to shut their doors, airlines flying mostly empty planes, and travel at a near standstill, the only silver lining is the time we now ...
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Vizergy Launches New Hard Rock International Website

HardRockInternationalWebsiteLaunchWithVizergy
With the help of Vizergy Digital Marketing, Hard Rock has developed an online platform that caters to a variety of desired experiences, from mobile games for kids, to interactive casino gaming for adults.
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Vizergy’s 2019 Year in Review

2019
2019 has officially come to an end and Vizergy Digital Marketing finished the year with several stand out successes. Corporate Culture Throughout 2019, the Vizergy family took the time to volunteer for 17 Organizations. These organizations include: City Rescue Mission American Diabetes ...
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Vizergy Ranked 2nd Largest Website Design & Development Company in Northeast Florida by Jacksonville Business Journal

Jacksonville Business Journal
Vizergy Ranked 2nd Largest Website Design & Development Company in Northeast Florida by Jacksonville Business Journal
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Email Marketing Update: Deliver the best emails with Vizergy

September 27, 2019
email-marketing-blog
To continue providing the best email marketing platform and deliverability possible, Vizergy will now require users to implement a  Sender Policy Framework (SPF) Record  on their DNS server starting October 17 th , 2019. What is an SPF record? An SPF record functions as an authentication method for email service providers ...
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Trends To Consider For 2020 Hotel Digital Marketing Budget

2020
While many of us are excited for the Fall season, hoteliers are focused on another important season: Hotel Budget Season. Now is the time for hoteliers to review their previous years’ budget and make any necessary changes for the upcoming year. While evaluating their hotel budget, hoteliers should also consider the latest digital marketing ...
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Preparing for Budget Season

budget season
Budget season is quickly approaching and that means it’s time to start planning for 2020, if you haven’t already. Budgeting for the upcoming year can be a tedious process but is a crucial opportunity to reassess goals and look to the future. Where do I start? First, gather honest reviews of what ...
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Your Hotel’s Metasearch Strategy

Metasearch Strategy
Metasearch has gone from a niche tactic to a fundamental component of hotel advertising in only a few years. More and more travelers are using metasearch sites to compare hotel room rates from various online travel agents (OTAs) and other booking sites all in one place. It’s the fastest-growing channel for hotel advertising and ...
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Hotel PPC Search & Display Advertising Explained

ppc search
Pay-per-click search and display advertising are both effective ways for hoteliers to market their properties to online travelers. Both highly targeted strategies, these types of digital marketing campaigns drive qualified and likely to convert travelers to your website. What’s The Difference? Pay-Per-Click (PPC) Search Advertisements Pay-Per-Click is actually a term ...
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Metasearch Explained: What Hoteliers Need to Know

Google
The world of hospitality digital marketing is constantly evolving, making it critical for hoteliers to stay on top of search marketing updates. While online travel agencies (OTAs) have been a go-to for attracting new clients and boosting occupancy, metasearch sites have proven themselves as the new big player in the hotel tech industry. What ...
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Keeping Up With Compliance: GDPR & CCPA

GDPR
On May 25, 2018, the EU General Data Protection Regulation (GDPR) came into effect in an effort to protect consumer data for all citizens of the European Union and the European Economic Area. The GDPR aims to give individuals control over their personal data. Businesses that handle personal data are now required to inform ...
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