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Category - Hotel Marketing

Vizergy Announces New Website for Long-Time Client – Trapp Family Lodge

March 30, 2023
Outdoor view of Trapp Family Lodge
JACKSONVILLE, FLA., March 30, 2023  – After more than a decade, Vizergy is still creating beautiful, innovative websites for long-time client Trapp Family Lodge in Stowe, Vermont. Having built their past website in 2014, Vizergy and Trapp knew it was time to come back to the table and craft a new website that allowed guests ...
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Do You Need to Update Your Website?

March 20, 2023 Daisy Tackett
woman sitting on bed, sipping from a mug, on a laptop
Your website is your virtual storefront, and it needs to look sharp, welcoming, and up-to-date. If your website looks like it's from the '90s, potential guests will assume your hotel is stuck in the past. So, let's dive into why having an updated website is so vital for hoteliers. User Experience ...
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Putting OTAs in your Digital Marketing Mix

February 07, 2023 Trish Leighton
View of hotel balconies
As a marketing professional in the hospitality space, it can be hard to know where your marketing dollars are best invested. Between SEO, PPC, Metasearch and OTA ads, there are so many channels to choose from, and the ROI will vary greatly from one to the next. But one thing is for sure – you need to be visible where your potential guests are shopping, and OTAs (online travel agencies) are often the first stop in the travel booking journey.
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Combating Staffing Shortages

January 08, 2023 Johanna Dykstra
two people at a reception desk
According to a survey conducted by the American Hotel & Lodging Association in September 2022, nearly all hotels are experiencing staffing shortages, with 87% of survey respondents indicating they’re experiencing a staffing shortage and 36% severely so.
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Vizergy Announces New Call Center Solution via Sabre

November 08, 2022
yellow rotary phone on yellow background
In a continuation of a long partnership with Sabre, Vizergy is excited to announce a new Call Center Solution to help ease the burden on front desk staff and minimize turnover after hours and during peak call times.
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Behind the Build: Bally’s Corporation

June 15, 2022 Daisy Tackett
screenshot of bally's twin river lincoln website
Here at Vizergy, we love to brag on our hard-working teams that create amazing work, and we want to reflect on an awesome project we did for Bally’s Corporation. Bally’s came to us needing several new websites – for their brand and for twelve properties.
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Taking A Multichannel Approach to Media

December 17, 2021 Anna Ajluni
Girl with megaphone jumping and shouting
In today’s business climate, paid media is an important component of any comprehensive marketing strategy. With much of our lives taking place online—and in social media spaces—it is more important than ever for businesses to have a strong online presence. When considering where to invest in an online advertising presence, it helps to ...
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Case Study:
215:1 ROI with Email Marketing

November 02, 2021 Johanna Dykstra
Chicago
Is your hotel leveraging one of the most valuable assets to increase profitability? Your email database could be the key to increasing revenue as the travel industry continues to recover. Take advantage of an opportunity to solidify relationships with your audience and keep loyal guests engaged with updates from the property and exclusive offers. Email ...
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215:1 ROI with Email Marketing

Industry Insights: Budgeting for 2022

September 23, 2021 Gretchen Walkenhorst and Johanna Dykstra
Budgeting 2022
While this year has been anything but normal, time marches on and budget season has arrived. While the past 1.5 years may be hard to use for future planning, there are certainly lessons to be learned for 2022. Let’s look at some trends and strategies to keep in mind as you begin your 2022 planning. ...
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Vizergy® Partners with Bally’s Corporation

August 23, 2021 Ryan Ridge
Ballys logo and Vizergy logo
Vizergy® Digital Marketing, the leading provider of digital marketing and sales for the hospitality industry, is proud to announce the addition of a new client, Bally’s Corporation. Vizergy will work in tandem with McGuinness Media, a Rhode Island-based full service ad agency to develop and manage Bally’s websites on Vizergy’s Digital Sales & Marketing System, providing Bally’s Corporation with conversion-focused website designs and marketing programs to increase brand visibility and revenue.
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Wedding Bells Are Ringing: An Influx in Wedding Travel

August 10, 2021 Jen Cialfi
Couple getting married
Preparing for an Influx in Wedding Group Travel COVID forced countless couples to postpone their weddings last year. Now more cities are opening, and more people are becoming vaccinated, so wedding ceremonies are coming back in full force. Couples are inviting more attendees to their wedding festivities. Guests are eager to attend destination weddings ...
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Case Study: Converting leisure travelers

August 03, 2021
kayak in river
About Plantation on Crystal River Plantation on Crystal River is a beautiful, 232-acre resort surrounded by Kings Bay’s natural springs. The resort is part of the Ascend Hotel Collection®, a lifestyle division of Choice Hotels®. Recognized as the hotel industry’s first soft-brand concept, each of the Ascend Collection hotels is ...
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Building a Great Marketing Calendar

July 13, 2021 Kristen Sullivan
Planning Your Marketing Calendar
Capturing and keeping consumers’ attention is no easy feat, especially with all the information they’re bombarded with daily. It’s crucial to remain visible by maintaining a consistent and on-going digital presence throughout the year. Building a well-thought marketing calendar will ensure you have several solid ideas rather than throwing something together at the last minute ...
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Incorporating Diversity into Your Website

April 27, 2021 Kristen Sullivan and Todd Taylor
Diverse group of stylish people standing together
Now, more than ever, consumers of all ages (especially Millennials and Gen Z) care about equality and expect companies to operate under a strict set of morals. As a result, they are particular about where they spend their money and are more likely to support brands that share similar values. These consumers look for obvious ...
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Personalization Improves Conversions

February 25, 2021
personalization
By: Kristen Sullivan   In a world where hyper-targeted ads have been deemed “creepy” and “intrusive,” the fact remains that people prefer personalized messaging that comes from data collection. Most consumers like seeing content applicable to their lives and interests as opposed to something irrelevant. According to  Statista , 90% of consumers find marketing content personalization appealing, and they are more responsive to tailored messages. However, there is a fine line between personalized marketing and marketing that is down-right invasive. The goal is to find a happy ...
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Optimize Your Website for "Crawlers"

February 24, 2021 Joseph Leo
Hotel SEO
The Ultimate in “Book Now” Prose: Part 2
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Micro-Weddings & Minimonies: Small-Scale Celebrations

January 21, 2021 Kristen Sullivan
microweddings
Micro-Weddings & Minimonies: Adapting Your Hotel for Small-Scale Celebrations Lavish, over-the-top weddings with extensive guest lists are a thing of the past, at least for the near future. Post-pandemic couples are opting for smaller, more intimate events to celebrate their big day, either with a micro-wedding or a minimony; elopements are also on the ...
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Inbound Marketing Techniques to Drive Traffic

November 17, 2020 Kristen Sullivan
inbound marketing techniques to boost hotel reservations
As consumers grow weary of advertising and an overload of intrusive content, inbound marketing techniques will bring attention to your hotel and increase conversions organically.
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If You’ve Got It, FLAUNT IT!

October 29, 2020 Jen Cialfi
Boutique Hotel Experience
Creative ways to invite locals to your hotel
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The "New" Thomas Cook – Vizergy Weighs In

October 01, 2020
Greek traVEL
Vizergy’s Vice President of Client Services, Ross McAlpine, weighs in on Thomas Cook on HospitalityNet's latest world panel . Along with other industry experts, Ross discusses how the once mighty Thomas Cook brand is now challenged to reinvent itself as an online travel agency to compete with the likes of TripAdvisor and Booking.com. ...
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