Preparing for an Influx in Wedding Group Travel
COVID forced countless couples to postpone their weddings last year. Now more cities are opening, and more people are becoming vaccinated, so wedding ceremonies are coming back in full force. Couples are inviting more attendees to their wedding festivities. Guests are eager to attend destination weddings simply for the change of scenery. And more and more hotels are receiving an increase in Event Inquiries with the average wedding reception budgets equal to 2019. Industry experts have estimated approximately 2.77 million weddings will take place in the U.S. in 2021.
Say “I Do” to the Venue
As wedding travel regains momentum, hoteliers need to find new ways to tweak their marketing strategies to recapture the groups they lost in 2020. One of the best places to start is making sure your group information is easily accessible and up to date on your website.
This includes:
- Contact Information – Names, Email Addresses, Phone Numbers
- Pricing/Sales Sheets
- Menus and Floorplans
- Approved Partner/Vendor Lists
You also want this information to be easy for your potential guests to find. Ensuring a clear path to this information is key in keeping people engaged on your website.
Your Partner in Marketing Matrimony
Vizergy is here to help you down the aisle as wedding travel picks back up. Our recently redesigned RFP Dashboard is an excellent tool to receive detailed reports within the Vizergy Marketing System. This update pulls a summary (YTD) of your submissions along with guest interactions. As always, our dedicated team of Analysts, Developers, and Client Service Managers are here to help you reach your goals.
