Walk into almost any hotel marketing conversation right now and you’ll hear it:
“We need AI.” But ask a simple follow-up: “what does that actually mean?” And the answers get vague.
The reality: most hotels don’t need “AI.” They need clarity on what AI should actually do for their marketing.
Because the problem isn’t a lack of tools. It’s that marketing workflows haven’t caught up to how AI actually works.
Read More About when hoteliers say “we need AI”… what do they actually mean?
The fundamentals of SEO still matter. But the hotels that show up in AI-driven experiences will be the ones that go beyond their website and clearly establish their role within the destination.
Read More About Google's new AI search guidance: what hoteliers should actually pay attention to
