If you've spent any time reading about search marketing lately, you've probably noticed a growing list of acronyms. SEO, AEO, GEO, AISO, LLMO—the industry seems to invent a new one every few months.
The truth is that while each term emphasizes a slightly different aspect of search, they're all working toward the same goal: helping people discover trustworthy information when they need it.
Here's a simple breakdown.
Read More About SEO, AEO, GEO, AISO… what's the difference?
That's where many AI conversations go off track. The best uses of AI aren't the ones that create entirely new processes. They're the ones that fit naturally into the work you're already doing and make it easier, faster, or more effective.
The goal of AI should not be to add work. It should be to remove it.
Read More About AI should remove work, not add work: a practical hotel marketing lens
Walk into almost any hotel marketing conversation right now and you’ll hear it:
“We need AI.” But ask a simple follow-up: “what does that actually mean?” And the answers get vague.
The reality: most hotels don’t need “AI.” They need clarity on what AI should actually do for their marketing.
Because the problem isn’t a lack of tools. It’s that marketing workflows haven’t caught up to how AI actually works.
Read More About when hoteliers say “we need AI”… what do they actually mean?
The fundamentals of SEO still matter. But the hotels that show up in AI-driven experiences will be the ones that go beyond their website and clearly establish their role within the destination.
Read More About Google's new AI search guidance: what hoteliers should actually pay attention to
