Tag - Digital Marketing
Most teams don’t need another platform or project. They need practical ways to use AI to improve the marketing work already on their plate.
The good news is that the most useful AI habits are often simple: check visibility, look for content gaps, review accuracy, and turn insights into action.
With that in mind, we’ve created a weekly AI checklist built specifically for hotel marketers.
Read More About the hotel marketer's weekly AI checklist (no buzzwords)
For many independent hotels, DIY marketing feels like the smart move.
Early on, it usually is.
A website update here. A few Meta ads there. A Google listing polished when time allows. At a certain stage, this approach works well enough to keep occupancy steady and revenue moving in the right direction.
The problem is not starting with DIY marketing.
The problem is staying there longer than you should.
Because there is a point where
Read More About the cost of going it alone: when diy marketing stops scaling
Search behavior is changing. AI-powered discovery is influencing how travelers research and choose hotels. guest expectations are higher, across every touchpoint, from the first search to the booking experience.
Simply checking boxes is no longer enough.
Read More About when an agency isn’t enough anymore
In today’s digital landscape, “good enough” websites rarely fail in obvious ways. Instead, they underperform quietly, costing hotels revenue without triggering clear red flags. Because nothing is technically wrong, it is easy to assume nothing needs to change.
Read More About why “good enough” hotel websites are quietly costing you revenue
To help properties understand and improve how they appear in this emerging discovery channel, Vizergy has launched the AI Search Optimization Dashboard, an integrated feature within the Vizergy Marketing System (VMS).
Read More About introducing Vizergy’s new ai search optimization dashboard: see how ai platforms view your hotel
The most effective hotel digital strategies aren’t built by stacking more tools. They’re built by simplifying management and aligning systems around a single, connected approach.
Read More About simplifying hotel digital strategy: why one connected approach matters more than ever
The Vizergy Marketing System (VMS) wasn’t built last month. It’s an established, enterprise-grade platform powering hotel websites at scale, and it keeps getting better. New AI capabilities, smarter tools, and performance enhancements are continuously being added.
Read More About future-ready and battle-tested: why the Vizergy Marketing System stands apart
Behind every successful Vizergy project is a team aligned around one goal: helping hotels achieve measurable, long-term digital performance. In this episode of The Vizergy Interview Series, Account Executive Michael Olberding shares his perspective on communication, collaboration, and how early alignment between teams creates stronger outcomes for hospitality brands.
Read More About the Vizergy interview series: from project to measurable results with Michael Olberding
In Episode 4 of the Vizergy Interview Series, COO Addams England gives a deep look into the technology that powers modern hotel marketing. He explains what makes the Vizergy Marketing System unique, how AI is transforming the way hotels work, and which tools drive stronger engagement and more direct revenue.
Read More About the Vizergy interview series: Addams England on the technology behind better hotel marketing
In this episode, we sit down with Client Services Account Executive Josh McKilligan to discuss what makes hotel–agency partnerships truly effective, how strategic alignment drives results, and how AI is reshaping marketing analytics.
Read More About the Vizergy interview series: Josh MacKilligan on cultivating strong partnerships for hotel strategy
In this episode, we sit down with Trish Leighton, Senior Manager of Search at Vizergy, to talk about the evolving world of hotel SEO, the rise of AI-driven search, and how hotels can compete in a landscape dominated by OTAs and conversational search.
Read More About the Vizergy interview series: Trish Leighton on hotel seo in the age of ai
The fact that Google is starting to index Instagram captions could be a game-changer for hotel marketing especially in terms of SEO, brand discovery and visibility as well as local relevance. Here’s what it means and why it matters.
Read More About Google Is Reading Your Instagram Captions—Make Them Count for Bookings
July 22, 2025
Trish Leighton
The rise of AI in search means a fundamental shift in how users search and, consequently, how we should optimize. While traditional keyword research still has its place, the emphasis is now on understanding and answering conversational, intent-based queries. People are asking longer, more detailed questions, expecting AI to provide highly relevant, comprehensive answers.
Read More About Navigating the AI-Driven Search Landscape: New SEO Strategies for Hotels
October 31, 2024
Trish Leighton
Crafting a successful website strategy takes work - which is why we're here to help.
One of the first things we do when we begin an SEO campaign is map out a keyword strategy. Since the searches you want your site to show up for begin with a phrase, we need to invest time ...
Read More About Let's Talk Search Intent and Keyword Strategy
JACKSONVILLE, FLA., March 30, 2023 – After more than a decade, Vizergy is still creating beautiful, innovative websites for long-time client Trapp Family Lodge in Stowe, Vermont. Having built their past website in 2014, Vizergy and Trapp knew it was time to come back to the table and craft a new website that allowed guests ...
Read More About Vizergy Announces New Website for Long-Time Client – Trapp Family Lodge
