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Tag - Digital Marketing

Vizergy Announces New Website for Long-Time Client – Trapp Family Lodge

March 30, 2023
Outdoor view of Trapp Family Lodge
JACKSONVILLE, FLA., March 30, 2023  – After more than a decade, Vizergy is still creating beautiful, innovative websites for long-time client Trapp Family Lodge in Stowe, Vermont. Having built their past website in 2014, Vizergy and Trapp knew it was time to come back to the table and craft a new website that allowed guests ...
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Do You Need to Update Your Website?

March 20, 2023 Daisy Tackett
woman sitting on bed, sipping from a mug, on a laptop
Your website is your virtual storefront, and it needs to look sharp, welcoming, and up-to-date. If your website looks like it's from the '90s, potential guests will assume your hotel is stuck in the past. So, let's dive into why having an updated website is so vital for hoteliers. User Experience ...
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Putting OTAs in your Digital Marketing Mix

February 07, 2023 Trish Leighton
View of hotel balconies
As a marketing professional in the hospitality space, it can be hard to know where your marketing dollars are best invested. Between SEO, PPC, Metasearch and OTA ads, there are so many channels to choose from, and the ROI will vary greatly from one to the next. But one thing is for sure – you need to be visible where your potential guests are shopping, and OTAs (online travel agencies) are often the first stop in the travel booking journey.
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Combating Staffing Shortages

January 08, 2023 Johanna Dykstra
two people at a reception desk
According to a survey conducted by the American Hotel & Lodging Association in September 2022, nearly all hotels are experiencing staffing shortages, with 87% of survey respondents indicating they’re experiencing a staffing shortage and 36% severely so.
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Let's Talk Search Intent and Keyword Strategy

November 16, 2022 Trish Leighton
hands at a laptop
At Vizergy, one of the first things we do when we begin an SEO campaign is map out a keyword strategy. Since the searches you want your site to show up for start with a phrase, we need to invest time and thought into this foundational element of SEO. While many people would assume just ...
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Where Did All the Cookies Go?

September 15, 2022 Daisy Tackett
cookies on a baking sheet
Google has been teasing the end of third-party cookies since 2020, but it seems as if they’ve finally decided on a concrete plan.
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Vizergy® Introduces New SEO Product Package – Search Visibility Booster

July 28, 2022
hands at a laptop
The Search Visibility Booster helps to increase hotel direct bookings, creates additional hotel brand awareness and helps them better compete by being seen online more frequently. It’s comprised of 4 proven SEO strategies rolled into 1 programmatic plan. The package combines the following applications to help hoteliers glean potential guests with specific messages relevant to their inquiries.
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Behind the Build: Bally’s Corporation

June 15, 2022 Daisy Tackett
screenshot of bally's twin river lincoln website
Here at Vizergy, we love to brag on our hard-working teams that create amazing work, and we want to reflect on an awesome project we did for Bally’s Corporation. Bally’s came to us needing several new websites – for their brand and for twelve properties.
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Is AirBnB on the Decline?

May 05, 2022 Daisy Tackett
woman reading on the beach in a chair
Airbnb and other vacation rentals have been steady competition for hoteliers over the years. But lately, they’ve been receiving some negative press. Consumers are tired of complicated hosting policies, lack of amenities, and exorbitant fees associated with these rentals – which is good news for hoteliers!
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Understanding Distribution: OTA Channels

March 31, 2022 Misty Wagner
hand moving mouse at computer
With countless channels and platforms to manage, distribution can be tricky. Today, we begin our series on distribution to help demystify some of the process and provide you with information you need to boost bookings and create new business. Building a Hotel Distribution Channel Strategy When it comes to hotel channel ...
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Travel Trends: Second City Destinations

October 25, 2021 Jen Cialfi
Woman Traveling
Second Cities Come Out on Top Travel is beginning to pick up, and more people are hitting the spots on their Destination Bucket Lists after the unforeseen travel break. More travel is great! But more tourists? Maybe not so much. If you’re looking to get your travel fix while avoiding the crowds (whether social ...
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Vizergy® Expands Alliance with Sabre Hospitality Solutions

Sabre logo and Vizergy logo
Sabre e-commerce solutions combine with Vizergy’s best-in-class web development services to deliver high-performing websites for hoteliers
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Industry Insights: Budgeting for 2022

September 23, 2021 Gretchen Walkenhorst and Johanna Dykstra
Budgeting 2022
While this year has been anything but normal, time marches on and budget season has arrived. While the past 1.5 years may be hard to use for future planning, there are certainly lessons to be learned for 2022. Let’s look at some trends and strategies to keep in mind as you begin your 2022 planning. ...
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Wedding Bells Are Ringing: An Influx in Wedding Travel

August 10, 2021 Jen Cialfi
Couple getting married
Preparing for an Influx in Wedding Group Travel COVID forced countless couples to postpone their weddings last year. Now more cities are opening, and more people are becoming vaccinated, so wedding ceremonies are coming back in full force. Couples are inviting more attendees to their wedding festivities. Guests are eager to attend destination weddings ...
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Vizergy® Marketing System Gets an Upgrade

July 29, 2021
VMS dashboard
Vizergy® Digital Marketing implemented significant software enhancements to provide more meaningful and actionable information for clients. New features recently added to Vizergy’s platform include additional data visualization, integrations and tools that empower clients to make smarter digital marketing decisions, improving website performance optimization, conversion and channel productivity.
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Building a Great Marketing Calendar

July 13, 2021 Kristen Sullivan
Planning Your Marketing Calendar
Capturing and keeping consumers’ attention is no easy feat, especially with all the information they’re bombarded with daily. It’s crucial to remain visible by maintaining a consistent and on-going digital presence throughout the year. Building a well-thought marketing calendar will ensure you have several solid ideas rather than throwing something together at the last minute ...
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Incorporating Diversity into Your Website

April 27, 2021 Kristen Sullivan and Todd Taylor
Diverse group of stylish people standing together
Now, more than ever, consumers of all ages (especially Millennials and Gen Z) care about equality and expect companies to operate under a strict set of morals. As a result, they are particular about where they spend their money and are more likely to support brands that share similar values. These consumers look for obvious ...
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Personalization Improves Conversions

February 25, 2021
By: Kristen Sullivan   In a world where hyper-targeted ads have been deemed “creepy” and “intrusive,” the fact remains that people prefer personalized messaging that comes from data collection. Most consumers like seeing content applicable to their lives and interests as opposed to something irrelevant. According to  Statista , 90% of consumers find marketing content personalization appealing, and they are more responsive to tailored messages. However, there is a fine line between personalized marketing and marketing that is down-right invasive. The goal is to find a happy ...
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Optimize Your Website for "Crawlers"

February 24, 2021 Joseph Leo
Hotel SEO
The Ultimate in “Book Now” Prose: Part 2
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Micro-Weddings & Minimonies: Small-Scale Celebrations

January 21, 2021 Kristen Sullivan
Micro-Weddings & Minimonies: Adapting Your Hotel for Small-Scale Celebrations Lavish, over-the-top weddings with extensive guest lists are a thing of the past, at least for the near future. Post-pandemic couples are opting for smaller, more intimate events to celebrate their big day, either with a micro-wedding or a minimony; elopements are also on the ...
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