Tag - Hotel SEO
February 07, 2023
Trish Leighton
As a marketing professional in the hospitality space, it can be hard to know where your marketing dollars are best invested. Between SEO, PPC, Metasearch and OTA ads, there are so many channels to choose from, and the ROI will vary greatly from one to the next. But one thing is for sure – you need to be visible where your potential guests are shopping, and OTAs (online travel agencies) are often the first stop in the travel booking journey.
Read More About Putting OTAs in your Digital Marketing Mix
November 16, 2022
Trish Leighton
At Vizergy, one of the first things we do when we begin an SEO campaign is map out a keyword strategy. Since the searches you want your site to show up for start with a phrase, we need to invest time and thought into this foundational element of SEO. While many people would assume just ...
Read More About Let's Talk Search Intent and Keyword Strategy
The Search Visibility Booster helps to increase hotel direct bookings, creates additional hotel brand awareness and helps them better compete by being seen online more frequently. It’s comprised of 4 proven SEO strategies rolled into 1 programmatic plan. The package combines the following applications to help hoteliers glean potential guests with specific messages relevant to their inquiries.
Read More About Vizergy® Introduces New SEO Product Package – Search Visibility Booster
May 05, 2022
Daisy Tackett
Airbnb and other vacation rentals have been steady competition for hoteliers over the years. But lately, they’ve been receiving some negative press. Consumers are tired of complicated hosting policies, lack of amenities, and exorbitant fees associated with these rentals – which is good news for hoteliers!
Read More About Is AirBnB on the Decline?
January 11, 2022
Trish Leighton
For SEO professionals, 2021 can be summed up in two words: algorithm updates. Last year, we saw an unprecedented number of search algorithm changes and tests that made the search result landscape far more volatile than in previous years. Some of these were confirmed by Google, and we were given some insight into what they ...
Read More About Expert Panel:
2021 Google Updates
About Plantation on Crystal River
Plantation on Crystal River is a beautiful, 232-acre resort surrounded by Kings Bay’s natural springs. The resort is part of the Ascend Hotel Collection®, a lifestyle division of Choice Hotels®. Recognized as the hotel industry’s first soft-brand concept, each of the Ascend Collection hotels is ...
Read More About Case Study: Converting leisure travelers
February 24, 2021
Joseph Leo
The Ultimate in “Book Now” Prose: Part 2
Read More About Optimize Your Website for "Crawlers"
January 21, 2021
Kristen Sullivan
Micro-Weddings & Minimonies: Adapting Your Hotel for Small-Scale Celebrations
Lavish, over-the-top weddings with extensive guest lists are a thing of the past, at least for the near future. Post-pandemic couples are opting for smaller, more intimate events to celebrate their big day, either with a micro-wedding or a minimony; elopements are also on the ...
Read More About Micro-Weddings & Minimonies: Small-Scale Celebrations
Google continually makes changes to improve their search results each day. Most changes aren’t noticeable but when an update contains actionable information, Google gives advanced notice and advice on how to respond those updates.
Read More About You’ve Gotta E-A-T to Rank in Search Engine Results
While many of us are excited for the Fall season, hoteliers are focused on another important season: Hotel Budget Season.
Now is the time for hoteliers to review their previous years’ budget and make any necessary changes for the upcoming year. While evaluating their hotel budget, hoteliers should also consider the latest digital marketing ...
Read More About Trends To Consider For 2020 Hotel Digital Marketing Budget
The world of hospitality digital marketing is constantly evolving, making it critical for hoteliers to stay on top of search marketing updates. While online travel agencies (OTAs) have been a go-to for attracting new clients and boosting occupancy, metasearch sites have proven themselves as the new big player in the hotel tech industry.
What ...
Read More About Metasearch Explained: What Hoteliers Need to Know
Vizergy’s Design Team has just launched two new website templates, refreshes and options.
Interstellar
Interstellar features a visually appealing modern layout, perfect for sites with compelling photography and imagery that can help communicate your story and lead to increase booking directly from the website.
Solstice ...
Read More About New Vizergy Website Templates!
Using PPC Campaigns, a Vizergy client reduced their OTA fees and boosted direct ROI by 212%!
Client Profile:
Vizergy’s client is a high-traffic hotel located in New York City, just a short shuttle ride away from LaGuardia Airport.
Its 358 modern-styled rooms feature spacious work areas for the business traveler. The hotel ...
Read More About Reducing OTA Fees With PPC Campaigns
Pay-per-click (PPC) search ads are an effective way for hotels to outrank their competition in search engine results and drive quality traffic to their website. These non-organic search results appear above and below organic results on search engines. Hotel marketers bid on keyword terms and phrases relevant to their hotel property to rank in online searches. ...
Read More About Making PPC Search Ads Work For Your Hotel
See how an oceanfront property attracted over half a million impressions for their hotel using display ads with the help of Vizergy.
Client Profile:
Vizergy’s client is a 183 room oceanfront property located in downtown Naples, FL. Just a short walk to the beach, this hotel features a resort style pool and four ...
Read More About Attracting Over 500,000 Hotel Guests Using Display Ads
The Vizergy Marketing System’s (VMS) Reputation Reviews feature has been updated with several new enhancements to help clients monitor online guest reviews.
These include the addition of Booking.com and Hotels.com as new review sources, an improved Rating Filter option, and a new Trending Keywords feature. These updates allow clients to monitor and better understand ...
Read More About VMS Enhancement: Reputation Reviews Feature
Ranchos de los Caballeros, a long-time partner with Vizergy, just launched a brand new custom, responsive website with a gorgeous design!
Property Stats:
Property Name: Ranchos de los Caballeros
Location: Wickenburg, Arizona
Room Numbers: 67 guests rooms and 12 suites
TripAdvisor: Excellent Rating!
URL: https://www.ranchodeloscaballeros.com/
Custom Website Design:
Here ...
Read More About Brand Consistency with Site Live: Ranchos De Los Caballeros
With so much competition from OTAs for direct bookings, hoteliers need to be savvy with the techniques to attract visitors to their property’s website. Below are a few strategies put together by the experts at Vizergy that have helped our clients boost their direct bookings.
Strategy: Book Direct. Get More.
Use this eye-catching headline ...
Read More About Tips to Boost Direct Bookings for Hotels
Vizergy’s Senior Manager of Search Marketing Services, Trish Leighton, dives into some frequently asked questions about search engine optimization from hoteliers.
How do I know that we are targeting the right keywords? Should there be variations of keywords on our website in order to rank for them all?
Google is looking for a ...
Read More About SEO FAQ’s for Hoteliers
Backlinks are incoming links to your website from other websites. These links to your website are viewed as votes of confidence to search engines. It means your property’s website is important and relevant enough for other websites to link to and associate themselves with.
Quality vs. Quantity of Backlinks:
In the past, backlinks were ...
Read More About Why Backlinks Are Important for Hotel SEO
