Tag - GDS Bookings
The challenge isn't always attracting more traffic. Often, it's understanding what's preventing interested travelers from taking the final step. A confusing booking path, weak direct-booking messaging, missing trust signals, or a stronger OTA experience can all influence the decision.
Most hotels see the outcome. few see the cause.
That's why we created the direct booking gap audit.
Read More About Direct Booking Gap Audit by Vizergy
November 23, 2021
Rebecca Pemberton CRME
The Global Distribution System (GDS) is an unknown to many people but using this channel can be very beneficial to your hotel’s bottom line. Simply optimizing your GDS gives Travel Agents what they need to better recommend your property to potential guests.
The best way to think of Travel Agents is that they ...
Read More About Expert Panel: Global Distribution System Optimization
Vizergy’s latest enhancement to their CMS platform gives clients better tracking and reporting using Adobe Analytics.
Adobe Analytics tracking has been enhanced to better track across separate domains such as online media, campaigns (email, display, etc.), and natural search. Enhanced tracking will allow clients to attribute more bookings to the channel they ...
Read More About CMS Enhancement: Online Media & Campaign Tracking
