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Tag - Google Ads

Where Did All the Cookies Go?

September 15, 2022 Daisy Tackett
cookies on a baking sheet
Google has been teasing the end of third-party cookies since 2020, but it seems as if they’ve finally decided on a concrete plan.
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Taking A Multichannel Approach to Media

December 17, 2021 Anna Ajluni
Girl with megaphone jumping and shouting
In today’s business climate, paid media is an important component of any comprehensive marketing strategy. With much of our lives taking place online—and in social media spaces—it is more important than ever for businesses to have a strong online presence. When considering where to invest in an online advertising presence, it helps to ...
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COVID-19 Recovery Series: Boosting Natural Search Traffic

increasing natural search traffic after COVID-19
With COVID-19 disrupting the hospitality space so intensely, we are left wondering what the landscape will look like as we emerge on the other side of this pandemic. With hotels having to shut their doors, airlines flying mostly empty planes, and travel at a near standstill, the only silver lining is the time we now ...
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COVID-19 Recovery Series: Media Budgets & Targeting

April 30, 2020
mediabudgetandtargeting
Amongst the many uncertainties and changes COVID-19 has brought upon the world, one thing is certain: the coronavirus crisis will end and people will travel again.   There is pent-up demand for travel, in fact there’s already a term for it in China “revenge travel”, those who intend to travel to make up for lost time or because quarantine is ...
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Hotel PPC Search & Display Advertising Explained

ppc search
Pay-per-click search and display advertising  are both effective ways for hoteliers to market their properties to online travelers. Both highly targeted strategies, these types of  digital marketing campaigns drive qualified and likely to convert travelers to your hotel website . What’s The Difference? Pay-Per-Click (PPC) Search Advertisements Pay-Per-Click ...
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Attracting Over 500,000 Hotel Guests Using Display Ads

hotel marketing
See how an oceanfront property attracted over half a million impressions for their hotel using display ads with the help of Vizergy. Client Profile: Vizergy’s client is a 183 room oceanfront property located in downtown Naples, FL. Just a short walk to the beach, this hotel features a resort style pool and four ...
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What Hoteliers Need to Know About Staying Relevant with Google Hotel Ads

Google
It’s no secret that Google has played a significant role in the hospitality industry when it comes to online searches and generating direct bookings vs indirect bookings via OTAs. Online travelers often turn to Google when researching hotels, resulting in millions of hotel search queries each day. With so many eyes on these search ...
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