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Tag - Hotel PPC

Activate Your Ecommerce

June 08, 2020
hotel ecommerce
Download the recovery guide so you have a road map to get your direct sales channel firing on all cylinders once again. It is becoming clear that travel segments and travelers’ behavior are changing because of the coronavirus. Now more than ever, hotels should be preparing for changes. Changes in their typical guest ...
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Your Hotel’s Metasearch Strategy

Metasearch Strategy
Metasearch has gone from a niche tactic to a fundamental component of hotel advertising in only a few years. More and more travelers are using metasearch sites to compare hotel room rates from various online travel agents (OTAs) and other booking sites all in one place. It’s the fastest-growing channel for hotel advertising and ...
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Metasearch Explained: What Hoteliers Need to Know

The world of hospitality digital marketing is constantly evolving, making it critical for hoteliers to stay on top of search marketing updates. While online travel agencies (OTAs) have been a go-to for attracting new clients and boosting occupancy, metasearch sites have proven themselves as the new big player in the hotel tech industry. What ...
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Making PPC Search Ads Work For Your Hotel

July 24, 2019
PPC Search Ads
Pay-per-click (PPC) search ads are an effective way for hotels to outrank their competition in search engine results and drive quality traffic to their website. These non-organic search results appear above and below organic results on search engines. Hotel marketers bid on keyword terms and phrases relevant to their hotel property to rank in online searches. ...
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