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Vizergy® Teams with Sabre Hospitality at AAHOACON 2022

April 07, 2022
Sabre with Vizergy
Long standing partners bring together best in class digital marketing and distribution services.
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Vizergy® Partners with Hotel Equities Group, LLC

November 18, 2021
image of a handshake
Hospitality marketing leader collaborates with Hotel Equities to drive more direct business
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Case Study: Converting leisure travelers

August 03, 2021
kayak in river
About Plantation on Crystal River Plantation on Crystal River is a beautiful, 232-acre resort surrounded by Kings Bay’s natural springs. The resort is part of the Ascend Hotel Collection®, a lifestyle division of Choice Hotels®. Recognized as the hotel industry’s first soft-brand concept, each of the Ascend Collection hotels is ...
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Micro-Weddings & Minimonies: Small-Scale Celebrations

January 21, 2021 Kristen Sullivan
microweddings
Micro-Weddings & Minimonies: Adapting Your Hotel for Small-Scale Celebrations Lavish, over-the-top weddings with extensive guest lists are a thing of the past, at least for the near future. Post-pandemic couples are opting for smaller, more intimate events to celebrate their big day, either with a micro-wedding or a minimony; elopements are also on the ...
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Inbound Marketing Techniques to Drive Traffic

November 17, 2020 Kristen Sullivan
inbound marketing techniques to boost hotel reservations
As consumers grow weary of advertising and an overload of intrusive content, inbound marketing techniques will bring attention to your hotel and increase conversions organically.
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Vizergy Launches Sleek New Website for Beachcomber Resort & Club

July 09, 2020
beachcomber resort and villas
Site showcases multi-million-dollar renovation and addresses ADA compliance   Beachcomber Resort & Club in Pompano Beach, FL, has partnered with Vizergy Digital Marketing to launch a new website unveiling its multi-million-dollar renovation featuring a stunning new look and wide array of ...
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COVID-19 Recovery Series: Distribution Strategy

June 11, 2020
vizergy_hotel global distribution
Hotel distribution has become increasingly complicated for hoteliers to manage and make the most of each channel that presents an opportunity to sell rooms. The growth in online travel agencies, including their high commissions and stranglehold over paid search activity on Google was a dominant feature of the hotel landscape over the last decade. Over the last few ...
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Activate Your Ecommerce

June 08, 2020
hotel ecommerce
Download the recovery guide so you have a road map to get your direct sales channel firing on all cylinders once again. It is becoming clear that travel segments and travelers’ behavior are changing because of the coronavirus. Now more than ever, hotels should be preparing for changes. Changes in their typical guest ...
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COVID-19 Recovery Series: Social Media Marketing

May 27, 2020
social media marketing during covid19
The coronavirus lockdown has forced everyone to stay inside their homes and the isolation from friends and loved ones means consumers are using social media more than they ever have. Reports have shown a 61% increase in social media engagement since the lockdown. That makes social media channels like Facebook and Instagram a ...
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COVID-19 Recovery Series: Email Marketing

May 21, 2020
email marketing after covid-19
While our industry continues to deal with a state of travel that is breaking all norms, there is actually an opportunity to solidify relationships with your audience. A strong email marketing strategy will keep loyal guests engaged and can even be a source of positive news to your audience as you lead them down the booking path for the future. When they ...
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Vizergy Launches New Website Projects a World Apart

Dubbel Dutch and Villa Escalesia
Vizergy Digital Marketing announced the launch of two stunning new websites. The focus of both projects center on best practices in design, guest engagement, conversion and storytelling.
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COVID-19 Recovery Series: Adopting a Data-First Approach to Your Marketing

data marketing strategies_TargetingHub
With life slowing down for so many of us during the shutdown, it is a good opportunity to reflect on where we are and how we can improve on ourselves, both personally and professionally. In order to put together a solid marketing plan after COVID-19, we are encouraging our clients to take a close look ...
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Attracting Business and Leisure Travelers After COVID-19

businesstravelorleisure
As states and countries relax their restrictions on quarantine and social distancing, airlines and hotels will likely start offering generous discounts in order to generate demand and entice travelers back out into the world beyond their front doorstep.  It is already becoming clear that travel segments and behavior are changing as a result of coronavirus and hotels should plan now for ...
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COVID-19 Recovery Series: Boosting Natural Search Traffic

increasing natural search traffic after COVID-19
With COVID-19 disrupting the hospitality space so intensely, we are left wondering what the landscape will look like as we emerge on the other side of this pandemic. With hotels having to shut their doors, airlines flying mostly empty planes, and travel at a near standstill, the only silver lining is the time we now ...
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COVID-19 Recovery Series: Media Budgets & Targeting

April 30, 2020
mediabudgetandtargeting
Amongst the many uncertainties and changes COVID-19 has brought upon the world, one thing is certain: the coronavirus crisis will end and people will travel again.   There is pent-up demand for travel, in fact there’s already a term for it in China “revenge travel”, those who intend to travel to make up for lost time or because quarantine is ...
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COVID-19: Management During a Crisis

April 22, 2020
COVID-19 Crisis Management Plan
It’s been over a month since COVID-19 travel bans and social distancing mandates have forced the hospitality industry, and much of the world, into a state of shutdown. The coronavirus has changed the way we live our lives and do business.  Above all else this is a humanitarian crisis, and we’re grateful that the Vizergy ...
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Is Our Industry Lagging Behind Due To Lack Of Proper Education?

July 22, 2019
industry education
Vizergy’s Director of Client Services, Ross McAlpine, weighs in on whether or not the industry is lagging due to a lack of proper education.   “Addressing education and training is critical to any labor shortage and I believe that most marketing degrees are out of date with the actual skill set for a ...
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Brand Consistency with Site Live: Ranchos De Los Caballeros

Ranchos
Ranchos de los Caballeros, a long-time partner with Vizergy, just launched a brand new custom, responsive website with a gorgeous design!  Property Stats: Property Name: Ranchos de los Caballeros Location: Wickenburg, Arizona Room Numbers: 67 guests rooms and 12 suites TripAdvisor: Excellent Rating!  URL: https://www.ranchodeloscaballeros.com/ Custom Website Design:  Here ...
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Are Brands Becoming Relevant Again?

brands
Vizergy’s Direct of Client Services, Ross McAlpine, weighs in on whether or not hotels should remain branded instead of going independent. I think what we’ve seen is a period of acknowledgement from the larger hotel brands needing to diversify their brand options in order to stay relevant and protect market share. We’ve also enjoyed ...
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New TargetingHub® Integration Partners

TargetingHub
Vizergy’s customer data platform,  TargetingHub,  has expanded their list of PMS (property management system) integrations. The PMS integrations allow PMS data to seamlessly flow guest reservation and profile data into TargetingHub. The TargetingHub now directly integrates with several PMS systems including but not limited to; Oracle Hospitality, MICROS – Fidelio, WebRezPro, Infor, AutoClerk, RoomKey. ...
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