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COVID-19 Recovery Series: Social Media Marketing

May 27, 2020
social media marketing during covid19
The coronavirus lockdown has forced everyone to stay inside their homes and the isolation from friends and loved ones means consumers are using social media more than they ever have. Reports have shown a 61% increase in social media engagement since the lockdown. That makes social media channels like Facebook and Instagram a ...
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COVID-19 Recovery Series: Adopting a Data-First Approach to Your Marketing

data marketing strategies_TargetingHub
With life slowing down for so many of us during the shutdown, it is a good opportunity to reflect on where we are and how we can improve on ourselves, both personally and professionally. In order to put together a solid marketing plan after COVID-19, we are encouraging our clients to take a close look ...
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Attracting Business and Leisure Travelers After COVID-19

businesstravelorleisure
As states and countries relax their restrictions on quarantine and social distancing, airlines and hotels will likely start offering generous discounts in order to generate demand and entice travelers back out into the world beyond their front doorstep.  It is already becoming clear that travel segments and behavior are changing as a result of coronavirus and hotels should plan now for ...
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COVID-19 Recovery Series: Boosting Natural Search Traffic

increasing natural search traffic after COVID-19
With COVID-19 disrupting the hospitality space so intensely, we are left wondering what the landscape will look like as we emerge on the other side of this pandemic. With hotels having to shut their doors, airlines flying mostly empty planes, and travel at a near standstill, the only silver lining is the time we now ...
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COVID-19 Recovery Series: Media Budgets & Targeting

April 30, 2020
mediabudgetandtargeting
Amongst the many uncertainties and changes COVID-19 has brought upon the world, one thing is certain: the coronavirus crisis will end and people will travel again.   There is pent-up demand for travel, in fact there’s already a term for it in China “revenge travel”, those who intend to travel to make up for lost time or because quarantine is ...
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Vizergy Launches New Hard Rock International Website

HardRockInternationalWebsiteLaunchWithVizergy
With the help of Vizergy Digital Marketing, Hard Rock has developed an online platform that caters to a variety of desired experiences, from mobile games for kids, to interactive casino gaming for adults.
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Data: The Secret to Successful Digital Marketing

March 09, 2020
online success with technology
Achieving more success online starts with knowing your customers. By leveraging existing data assets, personalized marketing campaigns can be developed to target specific audiences - resulting in higher returns on investment.  New Epsilon research found that 80% of consumers are more likely to make a purchase when a brand offers them personalized experiences. With ...
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Vizergy Technology Leads the Industry- a Q&A

Vizergy Technology
More than 20 years ago, Vizergy was founded to help simplify the digital space for hoteliers and make it more profitable. Since Vizergy's founding, we've continued to develop and enhance our digital marketing platforms and technology to empower our hospitality clients to be successful online.  Recently, we sat down Vizergy's Vice President of Information ...
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Is OYO Hotels the next WeWork of the hospitality industry?

November 26, 2019
oyo
Vizergy’s Director of Client Services, Ross McAlpine, weighs in on HospitalityNet’s latest world panel. Hear from him and a handful of other experts about whether or not they think OYO Hotels is the next WeWork of the hospitality industry.
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Behind The Build: Valencia Hotel Group’s New Website

October 28, 2019
valencia
Valencia Hotel Group recently launched their new website, with the help of Vizergy’s website design team. Hear what the design team had to say about this project.
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Email Marketing Update: Deliver the best emails with Vizergy

September 27, 2019
email-marketing-blog
To continue providing the best email marketing platform and deliverability possible, Vizergy will now require users to implement a  Sender Policy Framework (SPF) Record  on their DNS server starting October 17 th , 2019. What is an SPF record? An SPF record functions as an authentication method for email service providers ...
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Local Personalization for Hotels

September 26, 2019
Girl checking internet on macbook
Website Personalization continues to be a hot topic in the travel industry and today’s marketers have plenty of opportunity to personalize their users experience. Personalization is a simple step to improve website conversions for hotel properties. Vizergy’s CMS & platform makes it easy for hoteliers to personalize content for target audiences. Segmenting visitors by ...
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Vizergy Digital Marketing Showcased In New Commercial

September 11, 2019
fl blue
Vizergy, the hospitality industry’s leading provider in digital marketing and software solutions, was chosen by Florida Blue to be featured in their newest commercial campaign. Florida Blue, Vizergy’s health insurance provider, selected the company to represent the relationships they have with mid-sized businesses and showcase Vizergy’s dynamic corporate culture. Vizergy knows that a ...
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Preparing for Budget Season

budget season
Budget season is quickly approaching and that means it’s time to start planning for 2020, if you haven’t already. Budgeting for the upcoming year can be a tedious process but is a crucial opportunity to reassess goals and look to the future. Where do I start? First, gather honest reviews of what ...
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An Interactive & Sleek Site Launch : Hotel Yountville

March 29, 2019
yountville
Vizergy’s most recent site launch was with Hotel Yountville in California.  We think you’d agree that the perfect escape to wine country is at  Hotel Yountville . This luxury boutique hotel inspired by a quintessential wine country home is perfect for those looking for a relaxing, luxurious escape. From world-class cuisine, upscale ...
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