Category - Distribution
Traffic metrics also tend to dominate marketing conversations because they're easy to measure. Visits, impressions, clicks, and rankings are readily available in every reporting platform. Bookings are more complicated. Travelers compare options, check rates, read reviews, visit multiple sites, and often return several times before making a decision. As a result, it's easy to focus on the top of the funnel while overlooking what happens further down the booking journey.
Read More About more traffic won't fix your booking problem
The challenge isn't always attracting more traffic. Often, it's understanding what's preventing interested travelers from taking the final step. A confusing booking path, weak direct-booking messaging, missing trust signals, or a stronger OTA experience can all influence the decision.
Most hotels see the outcome. few see the cause.
That's why we created the direct booking gap audit.
Read More About Direct Booking Gap Audit by Vizergy
A buy now, pay later option now available from Vizergy and SynXis
Uplift, a “buy now pay later” (BNPL) payment method for the world’s best travel brands, is now available through Vizergy and the SynXis booking engine.
Owned by Upgrade, a multi-billion-dollar fintech consumer lending company, Uplift is an industry-leading product that ...
Read More About Increase Conversions and Average Order Value with Uplift
September 09, 2024
Dominique Smith
Enhancing Guest Experiences and Increasing Hotel Revenue
Staying competitive in the hotel industry isn’t easy. You’re continually looking for ways to enhance guest experiences and increase revenue at the same time. And if you can do this conveniently, with your particular brand of hospitality — you’re markedly ahead.
There is something you ...
Read More About SynXis and Vizergy offer SynXis Retailing
