Tag - Google Adwords
With COVID-19 disrupting the hospitality space so intensely, we are left wondering what the landscape will look like as we emerge on the other side of this pandemic. With hotels having to shut their doors, airlines flying mostly empty planes, and travel at a near standstill, the only silver lining is the time we now ...
Read More About COVID-19 Recovery Series: Boosting Natural Search Traffic
Amongst the many uncertainties and changes COVID-19 has brought upon the world, one thing is certain: the coronavirus crisis will end and people will travel again.
There is pent-up demand for travel, in fact there’s already a term for it in China “revenge travel”, those who intend to travel to make up for lost time or because quarantine is ...
Read More About COVID-19 Recovery Series: Media Budgets & Targeting
Pay-per-click search and display advertising are both effective ways for hoteliers to market their properties to online travelers. Both highly targeted strategies, these types of digital marketing campaigns drive qualified and likely to convert travelers to your website.
What’s The Difference?
Pay-Per-Click (PPC) Search Advertisements
Pay-Per-Click is actually a term ...
Read More About Hotel PPC Search & Display Advertising Explained
