Vizergy Blog

Tag - Book Direct

COVID-19 Recovery Series: Boosting Natural Search Traffic

increasing natural search traffic after COVID-19
With COVID-19 disrupting the hospitality space so intensely, we are left wondering what the landscape will look like as we emerge on the other side of this pandemic. With hotels having to shut their doors, airlines flying mostly empty planes, and travel at a near standstill, the only silver lining is the time we now ...
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COVID-19 Recovery Series: Media Budgets & Targeting

April 30, 2020
mediabudgetandtargeting
Amongst the many uncertainties and changes COVID-19 has brought upon the world, one thing is certain: the coronavirus crisis will end and people will travel again.   There is pent-up demand for travel, in fact there’s already a term for it in China “revenge travel”, those who intend to travel to make up for lost time or because quarantine is ...
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COVID-19: Management During a Crisis

April 22, 2020
COVID-19 Crisis Management Plan
It’s been over a month since COVID-19 travel bans and social distancing mandates have forced the hospitality industry, and much of the world, into a state of shutdown. The coronavirus has changed the way we live our lives and do business.  Above all else this is a humanitarian crisis, and we’re grateful that the Vizergy ...
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Is Our Industry Lagging Behind Due To Lack Of Proper Education?

July 22, 2019
industry education
Vizergy’s Director of Client Services, Ross McAlpine, weighs in on whether or not the industry is lagging due to a lack of proper education.   “Addressing education and training is critical to any labor shortage and I believe that most marketing degrees are out of date with the actual skill set for a ...
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Brand Consistency with Site Live: Ranchos De Los Caballeros

Ranchos
Ranchos de los Caballeros, a long-time partner with Vizergy, just launched a brand new custom, responsive website with a gorgeous design!  Property Stats: Property Name: Ranchos de los Caballeros Location: Wickenburg, Arizona Room Numbers: 67 guests rooms and 12 suites TripAdvisor: Excellent Rating!  URL: https://www.ranchodeloscaballeros.com/ Custom Website Design:  Here ...
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Are Brands Becoming Relevant Again?

brands
Vizergy’s Direct of Client Services, Ross McAlpine, weighs in on whether or not hotels should remain branded instead of going independent. I think what we’ve seen is a period of acknowledgement from the larger hotel brands needing to diversify their brand options in order to stay relevant and protect market share. We’ve also enjoyed ...
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New TargetingHub® Integration Partners

TargetingHub
Vizergy’s customer data platform,  TargetingHub,  has expanded their list of PMS (property management system) integrations. The PMS integrations allow PMS data to seamlessly flow guest reservation and profile data into TargetingHub. The TargetingHub now directly integrates with several PMS systems including but not limited to; Oracle Hospitality, MICROS – Fidelio, WebRezPro, Infor, AutoClerk, RoomKey. ...
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An Interactive & Sleek Site Launch : Hotel Yountville

March 29, 2019
yountville
Vizergy’s most recent site launch was with Hotel Yountville in California.  We think you’d agree that the perfect escape to wine country is at  Hotel Yountville . This luxury boutique hotel inspired by a quintessential wine country home is perfect for those looking for a relaxing, luxurious escape. From world-class cuisine, upscale ...
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